Job Title: Social Media Manager – Organic Growth
Department: Marketing
Employment Type: Full-Time
In Office
About the Role
We build things that last - roofs, relationships, and a reputation earned one job at a time. Now we're looking for a content-first Social Media Manager to take everything happening on our job sites and turn it into organic growth that converts.
What You'll Own
-
Manage and grow all social channels - Instagram, Facebook, TikTok, LinkedIn, and YouTube - with a focus on organic reach
-
Build and execute a monthly content calendar showcasing our work, our people, and our expertise
-
Shoot, direct, and edit short-form video content for Reels, TikToks, and YouTube Shorts - start to finish
-
Design on-brand graphics, stories, and post layouts
-
Write compelling captions with SEO-optimized copy and CTAs that drive engagement and leads
-
Monitor and actively engage with followers - comments, DMs, and reviews - to build a loyal community
-
Stay current on algorithm shifts, trending audio, and emerging formats and adapt fast
-
Coordinate with field crews to capture authentic, in-the-moment jobsite content
-
Track and report on KPIs monthly: follower growth, reach, impressions, engagement rate, and lead attribution
-
Run A/B tests on content formats, posting times, and copy to continuously improve performance
Requirements
-
2+ years managing social media for a brand or agency
-
Proven organic growth track record - bring the numbers
-
Video editing proficiency (CapCut, Adobe Premiere, DaVinci Resolve, or similar)
-
Graphic design skills (Canva, Photoshop, or Adobe Express)
-
Deep understanding of Instagram, TikTok, Facebook, and LinkedIn algorithms
-
Ability to create content in fast-paced, outdoor jobsite environments
-
Understanding of YouTube SEO and long-form caption strategy
-
Proficient with Meta Business Suite, TikTok Analytics, and similar tools
-
Strong written communication skills with the ability to develop and maintain brand voice
-
Self-starter who owns their deadlines without micromanagement
Bonus Points
-
Experience in construction, roofing, trades, or home services
-
Photography skills or drone footage experience
-
Paid social experience (Meta Ads, TikTok Ads)
-
Google review and reputation management experience
-
Knowledge of Google Analytics / GA4
What We Offer
-
Competitive salary commensurate with experience (42-46K - bonuses available)
-
Health benefits
-
Mileage reimbursement for jobsite visits
-
Creative autonomy to build a social presence from the ground up
-
Direct access to leadership - your ideas get heard
-
Real growth potential as the company scales
