About Us
At Full Leaf Tea Company, we craft premium organic loose leaf teas and wellness blends, delivering unmatched quality and customer care. Ranked on the Inc. 5000 list of Most Successful Companies in America, we are a fast-growing, family-owned company passionate about health, innovation, and excellence. But beyond the products, what defines us is our people. We operate like a family, supporting each other, celebrating wins together, and building something we’re all proud to stand behind. We ship hundreds of thousands of packages a year, giving us many opportunities to connect to our customers. We’re building a world-class marketing team and are looking for someone to help us continue to scale our direct-to-consumer growth.
About the Role
We’re looking for a detail-oriented, results-driven Email & SMS Marketing Specialist to own the channels that keep Full Leaf connected to our customers. From building campaigns and automated flows to growing repeat purchases and customer loyalty, you’llplay a key role in turning first-time buyers into lifelong members of the Full Leaf family. This role blends creativity (writing copy and building beautiful, on-brand messages) with strategy and analytics (segmentation, testing, and reading the numbers to improve).
Key Responsibilities
- Build, schedule, and send email and SMS marketing campaigns that inform, engage, and convert
- Develop and optimize automated flows (welcome, abandoned cart, post-purchase, win-back, replenishment, and more)
- Execute customer retention and loyalty strategy; driving repeat purchases, subscriptions, and long-term customer value
- Write clear, compelling, on-brand copy for email and SMS
- Design and build visually appealing, on-brand, graphics for emails
- Build and manage audience segments to deliver the right message to the right customer
- A/B test subject lines, content, send times, and offers to continually improve performance
- Maintain list health, deliverability, and compliance best practices
- Track and report on key metrics including open rates, click rates, conversion, revenue per send, LTV, and use them to guide decisions
- Collaborate with the marketing team to keep messaging aligned across channels
- Maintain Full Leaf’s brand voice consistently across every message
Requirements
- Strong writing skills and attention to detail
- A data driven mindset, where you like understanding what the numbers are telling you and acting on it
- Highly organized, with the ability to manage a calendar of campaigns and deadlines
- A team player who fits our culture and treats everyone with respect
- Eagerness to learn our products, our platforms, and our world
Preferred Skills
- Experience with Klaviyo or a comparable email/SMS platform
- Familiarity with e-commerce or DTC marketing
- Basic design sense and comfort building visually appealing emails
- Proficiency with AI tools (ChatGPT, Claude, Canva AI, etc.) to drive efficiency
- Interest in tea, wellness, health, or food & beverage
Perks & Benefits
- Competitive pay based on experience
- Company Performance Bonuses
- 401(k) with employer match
- Health, dental, vision, and life insurance fully paid
- HRA
- HSA
- Dependent Care FSA
- Disability
- Paid vacation and sick leave
- Employee discounts
- Professional development and career advancement
Job Details
Job Type: Full-time
Schedule: 8 hour shift
Work Location: In person
Ability to Commute: White City, OR 97503 (Required)
Ability to Relocate: White City, OR 97503: Relocate before starting work (Required)
Job Type: Full-time
Work Location: In person
