Senior Brand Manager, North America
Location: PLAYA VISTA, CA
Work Arrangement: Hybrid (remote + on-site)
Employment Type: Full-time
Reports to: VP of GTM
Experience: 8+ years
Position Overview
Lead Smilegate's North America brand marketing and GTM strategy for an upcoming AAA PC and console title, covering brand positioning, audience strategy, strategic platform partnerships (PlayStation, Xbox, Steam, and Epic Games Store), consumer insights, and creative agency coordination in close partnership with Smilegate's global publishing team.
Key Responsibilities
Brand Strategy & Creative
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Partner with the global publishing team to develop North America GTM strategy, brand positioning, and localized messaging.
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Lead North America brand planning and execution for major marketing beats, including announcements to launch campaigns.
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Lead creative agency management, marketing asset reviews (trailers, key art, campaign materials), and cross-functional approval processes.
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Develop and document scalable GTM processes and best practices to support long-term in-house marketing capabilities.
Platform & Insights
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Build and manage strategic relationships with PlayStation, Xbox, Steam, and Epic Games Store teams.
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Coordinate platform briefings, storefront merchandising, and co-marketing initiatives.
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Represent Smilegate in partner meetings at key industry events.
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Plan and execute consumer research and influencer outreach initiatives, translating findings into actionable recommendations for GTM and brand strategy.
Required Qualifications
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8+ years of experience in brand marketing within the video game industry, including experience supporting or leading AAA title launches.
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Hands-on experience working with PlayStation, Xbox, Steam, and/or Epic Games Store platform teams.
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Proven experience developing and executing brand GTM strategies, positioning, and localized marketing campaigns.
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Experience leveraging consumer research and market insights to inform brand strategy, including influencer engagement initiatives.
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Strong experience managing creative agencies and reviewing marketing assets.
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Excellent business English communication skills.
Preferred Qualifications
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Experience working with global publishing organizations or Asian game publishers.
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Korean language proficiency is a plus.
Compensation & Benefits
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Base salary range: $166,000 - $215,000 annually
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Incentive compensation
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Competitive benefits (401(k) with company match, medical/dental/vision, life insurance, long-term disability)
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Hybrid Work (remote + on-site)
Additional Information
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This position may be filled at the Brand Manager or Senior Brand Manager level, depending on the selected candidate's experience, scope of impact, and qualifications.
