JOB
Governor Josh Shapiro is seeking a Director of Digital Strategy to lead the day-to-day operations of the Governor’s digital and online communications program. This is a senior staff position responsible for a content team, significant production infrastructure, and online channels that power Governor Shapiro’s digital presence, shape his online voice, and cultivate his creative brand.
The ideal candidate is an experienced digital leader who understands the mechanics of high-volume content operations, is always ready to try, fail, and iterate, and understands how to work alongside press and creator strategy to reach every Pennsylvanian, no matter where they get their information.
EXAMPLE OF DUTIES
This position reports directly to the Chief of Staff and is responsible for the following key functions:
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Lead the strategic direction, execution, and overall quality of the Governor’s owned social media platforms, ensuring excellence in content development, rapid response, and video production across Instagram, X, Facebook, YouTube, TikTok, NextDoor, Threads, Bluesky, and emerging channels.
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Provide direct briefings to the Governor on matters related to online communications, social listening, digital strategy, upcoming priorities, and all digital-focused events or content production.
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Supervise a content team (Platforms Manager, Content Manager, Production Associate, and Graphic Designer), the digital partnerships team under the Senior Advisor for Creator Strategy and Online Media, and the Digital and Communications Assistant.
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Serve as a primary liaison between the Office of Digital Strategy and the Offices of Communications, Legislative Affairs, Policy, Scheduling and Operations, and Deputy
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Chiefs of Staff to ensure online content reflects the Governor’s real-time schedule, initiatives, and strategic priorities.
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Coordinate with the Director of Communications, Press Secretary, and the Chief of Staff to craft timely rapid-response content in a fast-moving federal and state news environment.
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Partner with the Senior Advisor for Creator Strategy and Online Media to align online communications with creator engagement efforts and contribute to developing innovative collaborations that reach Pennsylvanians through trusted digital messengers.
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Oversee all aspects of video production, working across internal staff and Commonwealth Media Services to ensure shoots, edits, and final outputs are effectively planned, tracked, and delivered from concept through post-production.
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Manage the Governor’s Office relationship with Commonwealth Media Services for photo and digital production, collaborating with the Creative Director and team of videographers, editors, and audio specialists on scheduling, messaging, creative guidance, and execution.
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Ensure appropriate staffing and coordination for all events requiring photography, vertical content capture, or production support, in partnership with the Scheduling and Operations team to facilitate seamless on-site movement while capturing essential content.
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Lead data tracking and analytics in collaboration with the Production Associate, extracting actionable, real-time insights and sharing performance updates with the Governor and senior leadership.
Work Schedule and Additional Information:-
Full-time employment
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Work hours are 9:00 AM to 5:30 PM, Monday - Friday, with a 60-minute lunch.
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This position is headquartered in Harrisburg Pennsylvania.
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Telework: You may have the opportunity to work from home (telework) part-time one day per week. In order to telework, you must have a securely configured high-speed internet connection and work from an approved location inside Pennsylvania. If you are unable to telework, you will have the option to report to the headquarters office in Harrisburg. The ability to telework is subject to change at any time. Additional details may be provided during the interview.
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Salary: In some cases, the starting salary may be non-negotiable.
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You will receive further communication regarding this position via email. Check your email, including spam/junk folders, for these notices.
