Community Relations Director / Sales & Marketing Director
Assisted Living & Memory Care Community
An established senior living community is seeking an experienced, energetic, and results-driven Community Relations Director to lead occupancy growth through strategic sales, relationship development, and community outreach efforts.
This leadership role is ideal for a sales professional who is passionate about serving seniors and their families while building meaningful partnerships throughout the healthcare and senior services continuum.
Position Summary
The Community Relations Director is responsible for driving census growth through professional referral development, community engagement, lead management, and consultative selling. This individual serves as the primary contact for prospective residents and families, guiding them through the decision-making and move-in process while delivering an exceptional customer experience.
Key Responsibilities
- Develop and execute strategic sales and marketing plans to achieve occupancy goals.
- Generate and maintain referral relationships with hospitals, rehabilitation centers, skilled nursing facilities, physicians, home health agencies, hospice providers, case managers, and community organizations.
- Conduct tours for prospective residents and families and manage the sales process from inquiry to move-in.
- Maintain accurate lead tracking and follow-up activities within the CRM system.
- Coordinate community outreach events, networking opportunities, educational seminars, and marketing initiatives.
- Represent the community at professional and community events to increase visibility and referral opportunities.
- Collaborate with operational leadership to ensure a seamless resident transition and exceptional customer experience.
- Monitor market trends, competitor activity, and local demographics to identify growth opportunities.
- Prepare and present regular sales reports, occupancy forecasts, and pipeline updates.
Qualifications
- Minimum of 2 years of experience in senior living sales, healthcare marketing, assisted living admissions, or related healthcare business development preferred.
- Proven track record of meeting or exceeding sales and occupancy goals.
- Established relationships within the healthcare and senior services community preferred.
- Exceptional interpersonal, presentation, and communication skills.
- Strong organizational and time management abilities with attention to detail.
- Experience using CRM systems and Microsoft Office applications.
- Ability to work independently while collaborating effectively with leadership and department teams.
- Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or related field preferred.
What We Offer
- Competitive base salary plus performance-based incentive opportunities.
- Comprehensive benefits package including medical, dental, and vision coverage.
- Paid time off and paid holidays.
- Retirement savings program with company participation.
- Professional development and career advancement opportunities.
- Supportive, mission-driven team environment dedicated to enhancing the lives of seniors.
If you are passionate about senior living, relationship building, and helping families find the right care solutions for their loved ones, we encourage you to apply.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Work Location: In person
