Heavy Construction Equipment Territory Sales Representative
Location: Madison, WI
Job Description:
We are seeking an energetic and self-motivated Outside Sales Representative to manage heavy construction equipment sales and rentals throughout a territory centered around Madison and Dane County, WI.
The territory extends north toward the Wisconsin Rapids area, west toward the Minnesota border, and south toward the Illinois border.
Key Responsibilities:
- Prospect for new sales and rental leads through customer office, shop, and jobsite visits.
- Maintain and grow existing customer relationships through visits, phone calls, and emails.
- Follow up on inbound sales and rental leads.
- Secure rental business and coordinate rental contracts.
- Conduct on-site equipment demonstrations.
- Prepare and present equipment quotations and proposals.
- Work with customers on financing and payment options.
- Close sales and finalize sales information.
- Coordinate after-sale product support with internal teams.
- Work with other departments to ensure customer satisfaction and retention.
- Continuously develop product, industry, and sales knowledge.
- Manage an established account base while consistently developing new business.
Qualifications:
- Outside sales or marketing experience.
- Proven sales success and strong work ethic.
- Excellent written and verbal communication skills.
- Strong networking, prospecting, and cold-calling abilities.
- Ability to take deals from introduction through closing.
- Strong customer relationship-building skills.
- Self-motivated and able to independently manage a territory and schedule.
- Strong Microsoft Office skills.
- Ability to handle occasional customer needs outside normal business hours.
- Clean driving record.
- Valid driver's license.
- Must reside within the sales territory.
- Construction industry experience preferred.
- Heavy construction equipment experience preferred.
- Experience conducting product presentations and demonstrations preferred.
- Strong time-management and multitasking skills.
Position Details:
- Location: Madison, WI
- Full-time
- Outside/territory sales
- Frequent customer and jobsite visits
- Territory covering Madison/Dane County and surrounding areas
- Company vehicle provided
- Training and advancement opportunities
Pay: $90,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
Application Question(s):
- Do you have experience selling or renting heavy construction equipment? If yes, what equipment/products have you sold and how many years of experience do you have?
- How many years of outside/territory sales experience do you have, and can you describe your experience with prospecting, cold calling, managing accounts, and closing sales?
Work Location: In person
