As an Analyst Digital QA, you will play a crucial role in optimizing Hilton's digital marketing efforts. Your primary responsibility will be to implement and maintain robust QA processes, ensuring the accuracy and functionality of data. By doing so, you will contribute to the overall success and performance of our marketing campaigns, helping us achieve our business goals.
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Develop and execute comprehensive QA plans for digital marketing campaigns.
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Identify and resolve data-related issues, ensuring accurate and reliable information.
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Collaborate with the marketing team to understand campaign objectives and requirements.
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Perform thorough testing of digital assets, including websites, landing pages, and email campaigns.
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Create and maintain test cases, ensuring coverage of all critical aspects of the campaigns.
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Analyze test results and provide detailed reports to the team, highlighting areas for improvement.
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Work closely with developers to troubleshoot and resolve technical issues.
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Stay updated with industry best practices and emerging trends in digital QA.
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Ensure compliance with Hilton's brand standards and guidelines in all digital assets.
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Provide support and guidance to other team members on QA-related matters.
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Bachelor's degree in Computer Science, Information Technology, or a related field.
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Minimum 2 years of experience in digital QA or a similar role.
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Strong knowledge of web technologies and digital marketing principles.
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Excellent analytical and problem-solving skills.
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Proficiency in using QA tools and test automation frameworks.
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Experience with data validation and database management.
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Ability to work collaboratively in a cross-functional team.
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Attention to detail and a proactive approach to identifying potential issues.
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Excellent communication skills, both written and verbal.
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Familiarity with Hilton's brand and its digital presence is an asset.
