Overview
A dynamic Long Island agency is seeking a results-driven and analytical Paid Search Manager to join our talented team. With campaigns across Google and Bing, you’ll be responsible for planning, executing, and managing programs to drive qualified traffic, improve ROI, and support overall digital marketing goals for various clients.
Responsibilities
- Assist and support in the setup and performance of all clients’ paid search campaigns.
- Demonstrate a complete understanding of bid management systems/practices.
- Conduct keyword research and competitor analysis.
- Develop paid search ad copy on an as-needed basis.
- Generate new keywords, ad groups, and campaigns, and support the creation of new paid search initiatives.
- Routinely pace client ad spends against monthly budget targets.
- Optimize campaigns through A/B testing, bid strategy adjustments, and audience targeting to maximize program effectiveness.
- Collaborate with team members to prepare performance reports with insights and actionable recommendations.
- Stay updated on industry trends, algorithm changes, and platform updates.
Requirements
- 4-year college degree or equivalent experience.
- Experience in paid search, preferably in an agency or fast-paced environment.
- Thorough understanding of paid search best practices.
- Proficient in Google Ads and Google Analytics and keyword research tools including Google Ads Keyword Planner.
- Strong analytical skills and experience using Excel or Google Sheets to manipulate and interpret data.
- Solid understanding of conversion tracking, tagging, and attribution
- Willingness to think outside the box and push the limits of traditional campaign structures.
- Excellent attention to detail, communication, and skills.
- Adaptable to change and ability to multitask.
- Ability to work autonomously and demonstrate self-starter qualities.
- Be a team player.
If you're eager to grow professionally and contribute to both our clients' success and our team's goals, we'd love to hear from you!
Job Type: Full-time
Pay: $60,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Professional development assistance
- Retirement plan
- Vision insurance
Schedule:
Work Location: Hybrid remote in Hauppauge, NY 11788
