Pure Pawsh is a one-of-a-kind dog lifestyle destination in the heart of North Park, San Diego, bringing together grooming, retail, a dog-friendly bar, self-wash, and a packed calendar of events under one roof. We’re all about creating community—for dogs and their people—through unique experiences, local partnerships, rescue collaborations, and a whole lot of fun. We’re a growing, creative small business where new ideas are encouraged and no two days look quite the same.
Community Marketing & Events Manager:
Primary purpose: Drive traffic, events, partnerships, private bookings, and local awareness for Pure Pawsh while ensuring marketing efforts translate into measurable business.
Events & Private Bookings
- Own birthday party, private event, and celebration inquiries from lead through booking.
- Coordinate event materials, supplies, vendors, hosts, and setup needs.
- Collaborate with the team to develop the monthly event calendar.
- Be present and take a leadership role at major Pure Pawsh events.
- Track attendance, ticket sales, bar/retail performance when relevant, and overall event success.
- Recommend which events to repeat, modify, or discontinue.
- Develop opportunities to turn successful events into recurring programming.
Marketing
- Oversee the overall Pure Pawsh marketing calendar and priorities.
- Work with Social Media Coordinator on social content priorities, Reel needs, promotions, launches, events, and products that need additional attention.
- Work with Event Coordinator on flyers, graphics, website updates, signage, menus, and promotional materials.
- Manage/coordinate Meta advertising.
- Develop mailers, coupons, in-store promotions, signage, swag, T-shirts, and other branded materials.
- Make sure marketing is actually happening cohesively rather than having social, graphics, events, and promotions operating separately.
Community Partnerships
- Build new and maintain existing relationships with animal rescues and coordinate adoption/fundraising events.
- Develop collaborations with dog-focused businesses, community organizations, creators, and local groups.
- Create veterinary partnerships and referral opportunities to drive grooming business.
- Develop local business employee discounts and cross-promotional partnerships.
- Identify places to distribute coupons/promotional materials, including pet businesses, apartment communities, dog parks, etc.
- Look for opportunities for Pure Pawsh to participate in outside community events.
Business Development
- Actively grow private parties, birthdays, corporate events, fundraisers, and celebrations.
- Build relationships with businesses that can send recurring customers to Pure Pawsh.
- Create promotions specifically designed to increase grooming, retail, bar, self-wash, and event traffic.
- Track leads and partnerships rather than relying solely on organic inquiries.
- Identify underperforming areas of the business and develop campaigns to help drive them.
Team & Culture
- Partner with Operations Manager on staff communication, training, team-building, and implementation of Pure Pawsh standards.
- Help ensure staff understand current events, promotions, campaigns, and talking points.
- Serve as a manager-on-duty during assigned shifts and events.
- Help maintain a positive, professional, collaborative workplace culture.
Schedule & Availability
This is a hands-on role that requires a mix of administrative time and being present during key store hours and events. The typical schedule will include two weekday/evening shifts and weekend availability, with Sundays regularly required. Some shifts will be dedicated heavily to administrative, marketing, and business development work, while others will focus on events and being present in the business. Flexibility is important, as hours may shift based on our monthly event calendar, private bookings, and business needs.
Why Work at Pure Pawsh?
Pure Pawsh isn’t your typical workplace—and we like it that way! We’re a close-knit, creative team that genuinely enjoys working together, trying new ideas, hosting fun events, and building something special for San Diego’s dog-loving community.
We’re also growing! With new events, partnerships, private celebrations, and the launch of our own dog beer line, there’s plenty of opportunity to take ownership, bring ideas to life, and grow your role alongside the business. Opportunities for commission or even value share for the right candidate!
If you love dogs, people, community, and the idea of coming to work somewhere that’s actually fun, you’ll fit right in. Must love dogs—obviously.
Pay: $22.00 - $23.00 per hour
Benefits:
Work Location: In person
