Marketing Director
We're a growing, multi-brand home services company operating Plumbing and HVAC businesses across multiple markets. As we continue to expand into new locations, we're seeking a Marketing Director to build and facilitate the marketing function that fuels our growth — from brand-building to demand generation to customer retention.
Take your skills, knowledge and abilities to a place you can call home – PRECISION Plumbing, Heating, Cooling and DirtWorks of West Fargo, ND
Position Summary
The Marketing Director will own marketing strategy and execution across all of our brands and markets. This role is responsible for planning and running annual, seasonal, and opportunistic campaigns; building strong local brand presence in each market we operate in; and managing the vendors, agencies, and internal resources that bring campaigns to life. While much of the day-to-day execution may be outsourced to specialists, agencies, or future hires, this role is where marketing strategy, budget, and results are ultimately owned and managed.
This is a high-visibility role reporting directly to leadership, with regular input into company strategy, budget decisions, and growth planning.
Key Responsibilities
Campaign Strategy & Execution
- Create, organize, and execute marketing campaigns — annual, seasonal, and opportunistic — across all brands and markets
- Coordinate with vendors and agencies on execution across multiple media channels, including digital, TV, and radio
Brand Development
- Establish, grow, and protect brand identity and presence across multiple locations
- Work with the team to develop promotional strategies, membership programs, and supporting processes
Customer Marketing
- Plan, organize, and execute email and SMS marketing content and strategy, leveraging an existing and growing customer database
Digital Presence
- Oversee website content, SEO, Google Business Profile (GBP), Local Services Ads (LSA), and paid search
- Oversee reputation management across review platforms
- Oversee social media strategy and execution
Events
- Plan and manage marketing-related events as needed
Budget & Strategy
- Own and manage the marketing budget
- Provide regular insight to leadership on strategy, execution, and budget performance, and help shape overall marketing direction
What You'll Manage
Many of the tactical tasks above may be handled through internal hires, outside vendors, or agencies — but this role is the central point of ownership and accountability for all of it. You'll be responsible for hiring/selecting the right partners, setting direction, and making sure everything ties back to a cohesive strategy and measurable results.
Qualifications
- [3]+ years of experience in a marketing leadership role, ideally spanning both brand and performance marketing
- Experience managing multi-location or multi-brand marketing (home services, franchise, or similar industries a plus)
- Strong working knowledge of digital marketing channels: SEO, paid search, GBP, LSA, email/SMS, and social
- Experience managing outside vendors and agencies
- Proven budget ownership and ROI-focused decision-making
- Excellent communication skills and comfort presenting strategy and results to leadership
- Self-starter who can build process and structure in a growing organization
PRECISION Plumbing, Heating, Cooling and Dirtworks, has been successfully serving the Fargo, ND, Moorhead, MN and Grand Forks, ND areas for over 20 years. With over 130 team members PRECISION specializes in New Construction, Remodel and Service.
CHECK OUT OUR WEBSITE:
precisionpe.com
Questions or apply via indeed or contact Human Resources at: 701-552-3069 ([email protected])
Pay: From $80,000.00 per year
Benefits:
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Referral program
- Retirement plan
- Vision insurance
Work Location: In person
