The Sherry Frontenac Oceanfront Resort is a historic oceanfront resort located directly on the beach in Miami Beach. The property is entering an exciting stage of improvement, repositioning, and guest experience enhancement, with renewed focus on resort programming, food and beverage, group opportunities, direct bookings, local partnerships, and stronger market visibility.
We are seeking a motivated and results-driven Sales & Marketing Manager to help grow revenue, strengthen the resort’s presence in the market, and support the continued evolution of the property.
Position Summary
The Sales & Marketing Manager will be responsible for driving new business, supporting revenue growth, developing local and regional partnerships, assisting with marketing initiatives, and helping position the Sherry Frontenac as a preferred oceanfront resort option in Miami Beach.
This role requires a hands-on professional who understands hospitality sales, digital visibility, relationship building, and the importance of turning strategy into measurable production. The ideal candidate is proactive, organized, creative, and comfortable working in a fast-moving resort environment.
This is not a passive office role. We are looking for someone who can actively prospect, follow up, build relationships, identify opportunities, and help convert business across multiple segments.
Key Responsibilities
- Develop and execute sales strategies to increase room revenue, group business, corporate accounts, leisure partnerships, local referrals, and event-related opportunities.
- Identify, prospect, and secure new business from local companies, travel partners, tour operators, event planners, social groups, corporate accounts, and community organizations.
- Build and maintain strong relationships with local businesses, tourism partners, concierges, event contacts, chambers, associations, and hospitality-related referral sources.
- Respond to inquiries for groups, meetings, events, retreats, room blocks, and special packages in a timely and professional manner.
- Conduct property tours for prospective clients, partners, and event contacts.
- Assist with creating packages, promotions, seasonal offers, and value-added guest experiences.
- Work closely with the General Manager and Revenue Management team to align sales activity with occupancy needs, rate strategy, market demand, and business mix.
- Support marketing initiatives, including social media content, email campaigns, website content updates, guest communications, local promotions, and digital visibility.
- Help improve the resort’s online presence through content coordination, photography opportunities, review awareness, local listings, and brand messaging.
- Monitor competitor activity, market trends, local events, and demand generators that may impact resort performance.
- Maintain organized records of contacts, leads, follow-ups, proposals, contracts, and sales activity.
- Prepare regular sales updates outlining leads, calls, outreach, booked business, pending opportunities, and future strategy.
- Collaborate with Front Office, Food & Beverage, Housekeeping, Reservations, and Operations to ensure booked business is properly communicated and executed.
- Represent the resort professionally at networking events, local business functions, tourism events, and community opportunities when appropriate.
- Support the overall repositioning of the resort through stronger visibility, sharper messaging, and more intentional sales activity.
- Perform other duties as assigned based on business needs.
Qualifications
- Previous hotel, resort, hospitality sales, tourism, event sales, or marketing experience preferred.
- Experience in Miami Beach, South Florida hospitality, leisure travel, or resort sales is strongly preferred.
- Strong communication, presentation, and follow-up skills.
- Ability to prospect, build relationships, and close business.
- Comfortable making sales calls, conducting property tours, attending networking events, and following up with leads.
- Basic understanding of hotel revenue strategy, occupancy, ADR, market segments, and group business.
- Experience with social media, email marketing, digital content, local partnerships, or hospitality promotions preferred.
- Strong organizational skills and ability to manage multiple priorities.
- Professional appearance and demeanor.
- Proficiency with Microsoft Office, Google Workspace, email platforms, and basic reporting tools.
- Knowledge of hotel PMS, CRM, OTA platforms, or revenue systems is a plus.
- Bilingual English/Spanish is preferred but not required.
- Must be authorized to work in the United States.
Ideal Candidate
The ideal candidate is commercially minded, energetic, and accountable. They understand that sales and marketing are not abstract functions. They must lead to actual inquiries, bookings, stronger visibility, better partnerships, and measurable revenue growth.
We are looking for someone who can think strategically but also execute daily. Someone who is comfortable picking up the phone, walking the local market, meeting partners, creating opportunities, and bringing new ideas forward.
Work Schedule
Full-time schedule
Occasional evenings, weekends, holidays, or local events may be required based on business needs
Compensation
$90,000
Performance-based incentives may be considered for qualified candidates.
Work Location
Sherry Frontenac Oceanfront Resort
Miami Beach, FL
Applicants should have a genuine interest in hospitality, sales, marketing, and helping grow an oceanfront resort in the Miami Beach market.
Sherry Frontenac Oceanfront Resort is an equal opportunity employer. We value professionalism, accountability, initiative, teamwork, and respect in the workplace.
Pay: $85,000.00 per year
Benefits:
Application Question(s):
- can you pass a drug and background check?
Education:
Experience:
- sales and marketing : 10 years (Required)
- Hospitality: 10 years (Required)
Language:
- English (Required)
- spanish (Required)
Security clearance:
Shift availability:
- Day Shift (Required)
- Night Shift (Required)
Ability to Commute:
- Miami Beach, FL 33141 (Required)
Work Location: In person
