About the Company
Assay Technology is a stable, private, employee-owned company headquartered in Livermore, CA, that manufactures personal air samplers for employers who desire to monitor exposures to chemicals in workers' personal breathing zones. The Company also provides the service of analyzing the contents of personal samplers, lab evaluation of gas masks, and manufactures instruments used in gas mask evaluation.
Position Overview
Assay Technology has become a world leader in a niche market but is otherwise obscure. Through digital publicity and marketing, our goal is to expand our visibility and acquire new customers, specifically, within the worldwide professions that deal with employee safety related to chemical exposure in the workplace.
We are seeking a highly motivated, self-driven, part-time Marketing Specialist to lead commercial growth initiatives in a specialized scientific niche. The hours are anticipated to be three 8-hour days. This role requires someone who excels at both hands-on sales and strategic marketing, with the ability to identify, engage, and grow relationships with domestic and international B2B customers across diverse industries.
This person would be the sole marketing department. Ability to create and place marketing materials is a requirement. A background or interest in science, laboratory products, or technical industries is a plus.
Responsibilities:
- Quickly understand the niche industry that we encompass and develop plans to increase our visibility and reach within the US and overseas.
- Create the spectrum of print/digital ads; craft targeted messages; develop BLOGS; create web content.
- Identify, prospect, and develop new B2B customer relationships in targeted niche markets.
- Develop and execute marketing strategies tailored to different kinds of customers and markets.
- Lead/manage marketing projects as needed
- Track sales performance and measure marketing performance and optimize campaigns for improved results.
- Measure and evaluate the effectiveness of the company’s marketing strategies.
- Attend industry events and conferences as needed.
- Conduct market research to identify trends, competitive positioning, and customer needs.
- Manage digital marketing activities including email campaigns, website content updates, and social media presence.
- Develop strategies to further strengthen our existing ties with current clients.
- Support product launches, promotional initiatives, and brand development.
Qualifications
- Proven experience in B2B sales, business development, or technical marketing.
- Demonstrated ability to independently develop and execute sales and marketing strategies to completion.
- 5+ years experience in marketing/advertising in industrial hygiene/healthcare or related industries.
- Strong verbal and written communication, negotiation, and presentation skills.
- Exceptional organizational skills and ability to make and meet deadlines.
- Experience selling into scientific, industrial, or technology-driven markets.
- Bachelor’s degree in business, marketing, or a related field.
- Experience with design/graphic apps, CRM programs, mass-emailing, and marketing measurement tools.
- Ability to work effectively in a growth-oriented environment.
- Willingness to travel as needed (domestic and international).
Job Type: Part-time
Pay: $45.00 per hour
Expected hours: 24 per week
Work Location: In person
