Digital Marketing Specialist - Automotive Marketing Experience REQUIRED
Location: Fernandina Beach, FL
Salary: up to $80,000/year (based on experience)
About Us
Paxton Marketing is a full-service advertising agency specializing in automotive marketing. We help dealerships nationwide boost sales and customer engagement through innovative, results-driven marketing campaigns.
Position Overview
We’re looking for a motivated Digital Marketing Specialist to join our team. This person will manage paid advertising accounts across Google Ads (Search, Display, PMAX, and YouTube), Facebook/Meta Ads, and other digital platforms. They will also perform ongoing SEO optimization for existing clients to ensure strong performance and search visibility.
Responsibilities:
- Manage and optimize Google Ads campaigns, including PPC, PMAX, and carousel placements
- Oversee Facebook/Meta Ads campaigns, including creative rotation, targeting, and reporting
- Maintain SEO performance for client websites (keyword optimization, meta data, etc.)
- Monitor campaign analytics and prepare regular performance reports
- Collaborate with our creative and account teams to align campaign strategies with client goals
- Stay updated with the latest automotive marketing and digital advertising trends
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field is required.
- Automotive marketing experience required.
- Proficiency in Google Ads Manager, Meta Ads Manager, and Google Analytics
- Knowledge of SEO best practices and keyword management
- Strong understanding of conversion tracking, A/B testing, and lead optimization
- Excellent attention to detail and ability to manage multiple accounts with ad spends of $20,000+ per month.
Benefits:
- Paid Time Off
- Paid Holidays
- Performance Bonuses
Job Type: Full-time
Pay: Up to $80,000.00 per year
Benefits:
Work Location: In person
