As a Senior Marketing Data Product Owner, you’ll support the development and optimization of marketing data products that enable marketing teams to deliver personalized, effective campaigns across Humana's lines of business. You’ll help translate business needs into product features and user stories to ensure data solutions are scalable and impactful.
This role is ideal for someone who enjoys working at the intersection of data, technology, and marketing strategy. The ideal candidate will have 3–5 years of experience in product ownership, product management, or a related role within a data-driven or marketing technology environment.
Sponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency).
Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered.
You’ll manage the lifecycle of data products that support marketing initiatives, customer acquisition, member identification and profile management, and patient onboarding, engagement, retention, and satisfaction.
Key responsibilities include:
Define and Prioritize Product Requirements
Translate strategies, campaign needs, and lifecycle touchpoints into clear, actionable product requirements.
Own the Product Roadmap and Backlog
Develop and maintain a strategic roadmap related to operational and regulatory requirements, customer acquisition, member identification and profile management, and patient onboarding, engagement, retention, and satisfaction. Manage and prioritize the product backlog to align with evolving business goals and operational excellence.
Lead Agile Delivery and Execution
Serve as the primary liaison for Agile delivery teams, facilitating sprint planning, PI planning, and backlog refinement.
Collaborate Across Functions
Partner with engineering, analytics, and enterprise stakeholders to deliver scalable, data-driven solutions.
Monitor Product Performance
Governance and Financial Stewardship
Documentation and Enablement
Create and maintain comprehensive documentation including product features, user stories, workflows, and user guides to support internal enablement and stakeholder alignment.
Bachelor’s degree in Business, Marketing, Computer Science, Data Analytics, or a related field. Or, 8 years of related experience without a degree.
Proven experience working in Agile frameworks (e.g., Scrum, SAFe), including writing user stories, sprint planning, backlog refinement, and PI planning.
Demonstrated ability to translate business strategies into technical requirements, product features, user stories, and test cases.
Excellent communication and collaboration skills, with the ability to work cross-functionally across engineering, analytics, and business teams.
Working knowledge of SQL, with the ability to write and modify queries to support data validation, product performance analysis, and collaboration with analytics teams.
Strong understanding of marketing data ecosystems, including segmentation, targeting, and campaign measurement.
Knowledge of customer lifecycle management and growth strategies across acquisition, onboarding, engagement, and retention.
Additional Information
This position operates under Eastern Standard Time (EST) hours.
Sponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency).
Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$94,900 - $130,500 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 06-30-2026
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
