We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership. This role is for a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem.
This role owns all performance-driven marketing, including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while overseeing external agencies and leading a small internal team.
This role is accountable for results, efficiency, and scalable growth.
Hands-On Execution (Core Expectation)
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Write, test, and optimize high-converting copy and creative direction for:
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Paid and organic social media
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Paid and lifecycle email campaigns
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Display, retargeting, and OTT/CTV ads
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Build, launch, and optimize campaigns directly across:
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Social media platforms
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Email marketing platforms
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Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals
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Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC
Social Media Marketing Ownership (Paid + Organic)
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Own end-to-end social media marketing strategy, including:
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Paid social performance
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Organic social content strategy and publishing
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Channel growth, engagement, and brand consistency
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Ensure social content supports acquisition, retargeting, and lifecycle efforts
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Align social storytelling with performance goals and campaign calendars
Paid Media, OTT & Channel Ownership
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Own day-to-day performance across:
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Paid Social
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OTT / CTV advertising
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Define channel strategy, testing roadmaps, and budget allocation
Partner with analytics and leadership to assess incrementality and efficiency
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Oversee Agency Performance
- SEM / PPC (Google Ads, Bing)
Agency & Vendor Oversight
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Serve as the primary owner of all paid media agencies:
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Set strategy, goals, and performance expectations
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Review campaigns, creative, and performance weekly
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Push agencies beyond reporting into active optimization and testing
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Ensure agency work complements—not replaces—internal execution
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Recommend when to scale, pause, or reallocate spend across channels
Internal Team Leadership & Partner Oversight
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Lead and mentor a lean internal marketing team
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Marketing Mentorship for affiliate, widget, and ad-based partnerships:
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Performance tracking
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Optimization opportunities
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Messaging alignment
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Display & Re-targeting
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Create clarity around ownership between internal resources, agencies, and partners
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Establish lightweight processes that scale without adding friction
Performance, Reporting & Optimization
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Own performance KPIs, including:
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ROAS, CAC, CPA, LTV
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Conversion rates across the funnel
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Incrementality by channel
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Translate insights into clear actions and recommendations
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Deliver concise, executive-ready performance updates
What Success Looks Like (First 6–12 Months)
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Paid and social channels show measurable efficiency and scale
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Social media functions as both a brand and performance engine
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OTT/CTV delivers clear, measurable value within the media mix
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Agencies and partners are accountable and high-performing
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Affiliate and widget programs are optimized and contributing incremental revenue
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Leadership has confidence in channel performance and growth strategy
Requirements
Required
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5+ years in performance or growth marketing lead or equivalent
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Proven experience writing and optimizing conversion-focused copy for paid media and email
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Hands-on experience with:
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Paid and organic social media
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Email marketing platforms - Klaviyo Preferred
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Strong working knowledge of SEM/PPC and OTT/CTV
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Experience managing agencies and small, high-impact teams
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Data-driven mindset with strong analytical instincts
Preferred
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Experience in travel, e-commerce, marketplaces, or high-intent consumer products
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Familiarity with affiliate marketing, widgets, and partner-driven acquisition
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Experience with CRO, landing-page optimization, and attribution models
Why This Role Matters
This is not a coordination role—it is an ownership role.
You will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity.
Growth Path
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Performance Marketing Lead Director of Performance Marketing
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Expanded ownership across lifecycle, attribution, and growth strategy
Benefits
Competitive Compensation, Medical, Dental, Vision, & 401K with Company Match!
