The Director, Media Technology is responsible for leading media technology strategy and delivery across one or more key client accounts. This role sits at the intersection of media, creative, data, and technology, ensuring that campaigns are designed, executed, and optimized through scalable, measurable, and well-governed technical solutions.
The Director partners closely with senior Media Technology leadership to shape account-level approaches, while owning the day-to-day technical direction, client leadership, and team oversight required to deliver complex initiatives such as dynamic creative optimization (DCO), measurement frameworks, platform integrations, experimentation, and optimization workflows.
This role manages Associate Directors and/or Managers, serving as the primary point of accountability for media technology delivery at the account level.
Media Technology Strategy & Account Leadership
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Own the media technology strategy for assigned accounts, translating business and media objectives into clear technical approaches and delivery plans.
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Serve as the senior media technology lead in client conversations, confidently guiding decisions related to platforms, workflows, measurement, and optimization.
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Partner with VP-level Media Technology leadership to align account strategies with broader capability standards and best practices.
Dynamic Creative Optimization (DCO) & Experimentation Leadership
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Lead the design and execution of DCO and creative optimization programs, including creative logic, variables, testing strategies, and optimization frameworks.
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Ensure DCO initiatives are operationally sound—aligned across creative, production, ad operations, analytics, and media activation teams.
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Oversee learning agendas and ensure insights are captured and applied to future iterations.
Platforms, Integrations & Technical Governance
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Own platform-level requirements and integration considerations across adtech and martech ecosystems (e.g., DCO platforms, programmatic platforms, measurement and tagging solutions).
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Establish technical governance for campaigns, including standards for setup, QA, tagging, and reporting readiness.
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Evaluate tools and partners in collaboration with senior leadership, providing POVs and recommendations based on client needs.
Measurement, QA & Reporting Readiness
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Lead measurement strategy in partnership with analytics teams, ensuring campaigns are designed to support optimization, experimentation, and performance analysis.
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Ensure tagging, QA, and reporting frameworks are consistently applied and meet both client and internal standards.
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Act as an escalation point for technical risks or data integrity issues.
Team Leadership & Development
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Manage and mentor Associate Directors and Managers, providing guidance on execution, problem-solving, and client communication.
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Set clear expectations for work quality, timelines, and collaboration across teams.
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Support career development and skill growth within the Media Technology discipline.
Enablement & Operational Excellence
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Drive the creation and adoption of playbooks, documentation, and repeatable workflows that improve consistency and efficiency across accounts.
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Partner with cross-functional leaders to refine operating models and clarify roles and responsibilities across Media Tech, Ad Ops, Analytics, Creative, and Production.
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Contribute to internal capability-building initiatives led by VP-level leadership.
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8–12+ years of experience in media technology, ad tech, digital media operations, or marketing technology, with significant agency experience.
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Proven experience leading DCO and creative optimization programs at scale.
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Strong understanding of the adtech/martech ecosystem, including programmatic media, measurement, tagging, and platform integrations.
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Demonstrated ability to lead client-facing technical discussions and influence senior stakeholders.
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Experience managing and developing managers or senior individual contributors.
Nice to Have
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Experience shaping governance models, operating frameworks, or center-of-excellence–style practices.
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Familiarity with CMP, DAM, or CRM integrations supporting personalization and content at scale.
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Exposure to automation or AI-enabled workflows within media or creative operations.
