Marketing Manager – Multifamily Property Management
We are a growing multifamily property management company seeking an experienced and strategic Marketing Manager to support apartment communities throughout Georgia, Texas, and Florida.
The ideal candidate will have a strong background in multifamily marketing, occupancy growth strategies, and market-specific leasing initiatives, particularly within South Florida, Fort Worth, Austin, and Atlanta markets.
Position Overview
This role will be responsible for developing and executing marketing strategies designed to increase traffic, leasing activity, resident retention, and overall occupancy across a portfolio of apartment communities. The Marketing Manager will work closely with onsite teams and leadership to identify property needs and implement effective, results-driven marketing plans.
Travel is required based on business needs and property performance priorities.
Key Responsibilities
- Develop and execute property-specific marketing plans to increase occupancy and leasing performance
- Analyze market trends and competitor activity, within assigned markets
- Support onsite teams with lead generation, outreach marketing, branding, and resident engagement initiatives
- Oversee digital marketing efforts including social media, reputation management, and advertising campaigns
- Track and report on marketing performance metrics and ROI
- Assist underperforming properties with strategic traffic-driving and leasing initiatives
- Coordinate marketing campaigns, promotional materials, and vendor relationships
- Travel to properties in Georgia, Texas, and Florida as needed
Qualifications
- Previous multifamily property management marketing experience required
- Strong understanding of apartment leasing and occupancy-driven marketing strategies
- Experience in the South Florida, Fort Worth, Austin, and Atlanta markets strongly preferred
- Ability to create and implement effective marketing plans for stabilized and lease-up communities
- Knowledge of social media marketing, digital advertising, and reputation management
- Strong communication, organization, and leadership skills
- Ability to travel regularly based on portfolio needs
- Experience with Yardi, CRM systems, Canva, or multifamily marketing platforms is a plus
What We’re Looking For
We are seeking someone who is proactive, creative, analytical, and able to quickly identify opportunities to improve property performance. The ideal candidate understands how to market apartment communities in competitive markets and can develop strategies that drive measurable results.
Compensation will be based on experience.
Pay: $63,439.11 - $76,399.79 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
