About Us
Push Analytics is on a mission to empower businesses with smarter, faster, and more actionable insights. As we scale our reach across industries and platforms, we’re looking for a sharp and ambitious Performance Marketing Specialist who thrives on data, creativity, and performance.
Role Overview
We are seeking a results-driven and analytically minded marketing professional with hands-on experience in managing campaigns across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, and Pinterest Ads. You will play a pivotal role in scaling our paid acquisition efforts by developing, executing, and optimizing campaigns that drive qualified leads and deliver measurable ROI.
Key Responsibilities
- Campaign Strategy & Execution: Plan, launch, and optimize paid media campaigns across platforms including Meta (Facebook/Instagram), Google (Search/Display/YouTube), TikTok, LinkedIn, Snapchat, and Pinterest.
- Audience Targeting & Segmentation: Build and refine audiences using first-party and third-party data, platform tools, and CRM integrations.
- Creative Collaboration: Work with designers and content creators to develop high-performing ad creatives, messaging, and landing page experiences.
- Analytics & Reporting: Monitor KPIs, analyze performance, and provide actionable insights using tools like Google Analytics, Meta Business Suite, TikTok Ads Manager, etc.
- A/B Testing: Continuously test ad copy, creatives, bidding strategies, and audience segments to optimize campaign performance.
- Budget Management: Own the allocation and optimization of the paid media budget, maximizing ROI while maintaining efficiency.
- Cross-Functional Coordination: Collaborate with Product, Growth, and Sales teams to align campaigns with broader business objectives.
- Stay Ahead of Trends: Keep up with platform updates, emerging ad formats, and consumer behavior shifts to stay ahead of the curve.
Required Skills & Experience
- 3+ years of hands-on experience managing paid campaigns across at least four of the platforms listed.
- Proven track record of scaling digital campaigns with positive ROI.
- Strong analytical skills and proficiency in ad managers, Google Analytics, and spreadsheet tools.
- Deep understanding of digital marketing funnels, attribution models, and lead generation strategies.
- Experience with lead gen and performance-driven B2B or B2C campaigns.
- Excellent written and verbal communication skills.
- Highly organized, self-motivated, and performance-oriented.
Bonus Points
- Experience in SaaS, analytics, or AI product marketing.
- Familiarity with tools like HubSpot, Segment, Mixpanel, or Looker.
- Certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing.
Pay: $70,000.00 - $100,000.00 per year
Work Location: In person
