Acadia is a modern media and growth agency. We have a bottom-up approach to media that is very accountable and addressable. Media is not “one thing” at Acadia — it can be many things. Acadia is a very agile agency environment, with a "roll up your sleeves" mentality needed across all employees.
You are an experienced Integrated Media Planner/Supervisor who truly wants to not be trapped in a box when it comes to addressable media.
You have experience in — and actively seek — your own space of authority, room to innovate and work in a great culture that is focused on employee growth.
You consider yourself as a planner/buyer/strategist who loves to be behind the wheel of execution of omnichannel media strategy, including:
Researching market trends and audience insight using various intelligence tools
Developing media plans that takes into consideration all channels of paid media, their integration and coordination.
Launching campaigns in platform adhering to media plan and audience strategy.
Building campaign reports and sharing with internal and external stakeholders alike.
You have natural communication and presentation skills, with an ability to frame up succinct recommendations for client contacts and internal management.
You carry an enthusiastic attitude; a willingness to help where needed, a passion for digital marketing and for using data to drive consumer marketing decisions.
Your eye for detail and organization skills work simultaneously on numerous media objectives in a comprehensive method.
You are comfortable with service as a POC for providing feedback and recommendations to clients on how to spend their advertising budget, adjust tactics and optimizations to meet KPI.
Design a full-funnel marketing program that considers the role of full funnel media and key tactics to support client objectives (Audience Targeting, Channel Expansion, Creative Messaging, Measurement, Testing and Experimentation)
Oversee design and execution of custom media programs to drive business KPIs across all media types (Video, Display, OOH, Native, Streaming Audio, Podcasts)
Plan and buy addressable media for key offline channels including programmatic video channels (YouTube, OLV, Streaming TV, OTT)
Able to take a client’s true target audience (not demo, but actual audience) and use cutting edge tools and data to build unique and modern media plans
Collaborate closely with teammates to share and gain client approval of strategy
Foster client relations and support growth of business
Work with publishers/media partners to develop effective and bespoke media solutions
Manage client-facing reports, budget tracking, measurement and implementation of optimizations to improve performance against KPI
Aid in RFP responses and development of new business opportunities for the agency
