CITY OF TEGA CAY, SOUTH CAROLINA
JOB DESCRIPTION
JOB TITLE: COMMUNICATIONS & COMMUNITY ENGAGEMENT DIRECTOR
ADMINISTRATIVE DEPARTMENT
GENERAL STATEMENT OF JOB
The Communications & Community Engagement Director is responsible for leading the City's strategic communications, public relations, marketing, branding, and digital media efforts. This position serves as the City's primary public information and communications professional, ensuring residents, businesses, visitors, and stakeholders receive timely, accurate, and engaging information about City services, programs, initiatives, and events.
The Director develops and implements communication strategies that enhance transparency, strengthen community engagement, promote the City's image, and support organizational goals. Primary responsibilities include videography, social media management, marketing and branding initiatives, media relations, public outreach, and content creation across multiple communication platforms. Reports to the Deputy City Manager.
To apply, please visit: https://www.tegacaysc.org/1214/Human-Resources
SPECIFIC DUTIES AND RESPONSIBILITIES
ESSENTIAL JOB FUNCTIONS
Communication & Public Relations
- Serves as the City’s primary public information officer and media liaison.
- Develop and implement comprehensive communication strategies that promote City initiatives, services, and programs.
- Prepare and distribute press releases, media advisories, public notices, newsletters, and official statements.
- Respond to media inquiries and coordinate interviews with City officials and department directors.
- Provide communication support during emergencies, crises, and significant public events.
Marketing & Branding
- Develop and execute marketing campaigns that promote City events, services, tourism opportunities, economic development initiatives, and community programs.
- Maintain and strengthen the City's brand identity across all communication channels.
- Create promotional materials including brochures, advertisements, presentations, and digital content.
- Identify opportunities to enhance community awareness and participation through innovative marketing efforts.
- Track and analyze campaign performance and engagement metrics.
Social Media Management
- Manage the City's social media presence across all platforms.
- Develop content calendars and implement strategic social media campaigns.
- Create engaging content including graphics, videos, photography, and written posts.
- Monitor social media channels, respond to inquiries, and ensure accurate public information is shared.
- Analyze social media performance and provide regular reports on audience growth and engagement.
Videography & Digital Content Creation
- Plan, film, edit, and produce professional-quality videos highlighting City projects, events, departments, services, and community stories.
- Develop video content for social media, website, presentations, public meetings, and promotional campaigns.
- Manage photography and video archives.
- Coordinate livestreaming and recording of public meetings, special events, and community programs.
- Stay current with emerging digital media trends and technologies.
ADDITIONAL JOB FUNCTIONS
- Submit entries for various awards and recognitions.
- Attend community meetings/events and other public outreach activities as may be required.
- Provide customer service support by phone and in person.
- Due to the nature of the position, employee may be required to work in the early morning, evenings, weekends and holidays.
MINIMUM TRAINING AND EXPERIENCE
A bachelor’s degree in communication, public relations, or marketing is preferred or three to five years of experience in government relations and/or community relations, or any equivalent combination of education and experience which provides knowledge, skills and abilities. Must have a valid driver’s license.
MINIMUM QUALIFICATIONS OR STANDARDS REQUIRED TO PERFORM
ESSENTIAL JOB FUNTIONS
Physical Requirements: Must be physically able to operate a variety of automated office machines and equipment including a phone system, computer, printers, etc. Must be able to exert up to five pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Must be able to lift/carry weights of five to ten pounds.
Data Conception: Requires the ability to compare and/or judge the readily observable, functional, structural or compositional characteristics (whether similar to or divergent from obvious standards) of data, people or things.
Interpersonal Communication: Requires the ability of speaking and/or signaling people to convey or exchange information. Includes receiving assignments and/or directions from supervisors. Includes giving assignments and/or directions to co-workers and others.
Language Ability: Requires the ability to read a variety of information, policy and procedure manuals, etc. Requires the ability to enter data into computer and prepare reports, correspondence, etc., with proper format, punctuation, spelling and grammar, using all parts of speech. Must be able to speak with poise, voice control and confidence and to articulate information to others.
Intelligence: Requires the ability to apply principles of rational systems to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists; to interpret a variety of instructions furnished in oral, written, diagrammatic or schedule form.
Verbal Aptitude: Requires the ability to record and deliver information, to explain procedures, to follow oral and written instructions. Must be able to communicate effectively and efficiently in a variety of technical or professional terminologies, etc.
Numerical Aptitude: Requires the ability to add and subtract totals, to multiply and divide, to utilize mathematical formulas, to determine percentages and decimals, to determine time and weight. Must be able to use practical applications of fractions, percentages, ratio and proportion.
Form/Spatial Aptitude: Requires the ability to inspect items for proper length, width and shape, and visually read various information.
Motor Coordination: Requires the ability to coordinate hands and eyes rapidly and accurately in using automated office equipment and communications equipment; to operate motor vehicles.
Manual Dexterity: Requires the ability to handle a variety of items including computer keyboards, office equipment, control knobs, switches, etc. Must have minimal levels of eye/hand/foot coordination.
Color Discrimination and Visual Acuity: Requires the ability to differentiate colors and shades of color; requires the visual acuity to determine depth perception, peripheral vision, inspection for small parts; preparing and analyzing written or computer data, etc.
Interpersonal Temperament: Requires the ability to deal with people beyond giving and receiving instructions. Must be adaptable to performing under minimal levels of stress when confronted with an emergency or tight deadline.
Physical Communication: Requires the ability to talk and hear: (talking: expressing or exchanging ideas by means of spoken words; hearing: perceiving nature of sounds by ear). Must be able to hear and understand communications through a telephone.
PERFOMANCE INDICATORS
Knowledge of Job: Has knowledge of the organization, standards and regulations pertaining to the specific duties and responsibilities of the position. Has knowledge in the areas of public relations, communications and marketing. Is able to make sound, educated decisions. Has knowledge of administrative principles involved in planning, coordinating and implementing various communication programs and related activities. Is able to offer training and assistance to co-workers and volunteers as required. Is able to take the initiative to complete the duties of the position without the need of direct supervision. Is able to plan, organize and prioritize daily assignments and work activities. Is able to learn and utilize new skills and information to improve job performance and efficiency. Is able to read and interpret complex materials pertaining to the responsibilities of the job. Is able to prepare required reports with accuracy and in a timely manner. Has knowledge of the terminology and various professional languages used within the department. Has knowledge of how to maintain effective relationships with personnel of other departments, professionals and members of the public through contact and cooperation. Is able to maintain positive, customer-focused relationships with co-workers, supervisors, agencies, the general public and all other internal and external customers. Has knowledge of how to personally demonstrate appropriate customer service skills. Has thorough knowledge of proper English usage, vocabulary, spelling and basic mathematics. Has knowledge of modern office practices and technology. Has knowledge of and is skilled in the various media platforms and technological hardware/software required for the position. Has knowledge of and skill in the use of computers for work processing and records management. Has knowledge of applicable occupational hazards and safety precautions. Has knowledge of how to react calmly and quickly in emergency situations.
Quality of Work: Maintains high standards of accuracy in exercising duties and responsibilities. Exercise immediate remedial action to correct any quality deficiencies that occur in areas of responsibility. Maintain high quality communication and interaction with internal and external entities with whom the position interacts.
Quantity of Work: Maintains effective and efficient output of all duties and responsibilities as described under “Specific Duties and Responsibilities.”
Dependability: Assumes responsibility for completing assigned work. Completes assigned work within deadlines in accordance with directives, policy, standard and prescribed procedures. Maintain accountability for assigned responsibilities in the technical, human and conceptual areas.
Attendance: Attends and remains at work regularly and adheres to policies and procedures regarding absenteeism and tardiness. Provides adequate notice to higher management with respect to vacation time and leave requests.
Initiative and Enthusiasm: Maintains an enthusiastic, self-reliant and self-starting approach to meet job responsibilities and accountabilities. Strives to anticipate work to be accomplished and initiates proper and acceptable action for the completion of work with a minimum of supervision and instruction.
Judgement: Exercises analytical judgment in areas of responsibility. Identify issues or situations as they occur and specify decision objectives. Identifies or assists in identifying alternative solutions to issues or situations. Implement decisions in accordance with prescribed and effective policies and procedures and with a minimum of errors. Seeks expert or experienced advice where appropriate and researches issues, situations and alternatives before exercising judgement.
Cooperation: Accepts supervisory instruction and direction and strives to meet with goals and objectives of same. Questions such instruction and direction when clarification of results or consequences are justified, i.e., poor communications, variance with established policies or procedures, etc. Offers suggestions and recommendations to encourage and improve cooperation within the organization.
Relationships with Others: Shares knowledge with managers, supervisors and co-workers for mutual benefit. Contributes to maintaining high morale among all employees. Develops and maintains cooperative and courteous relationships inter- and intra-departmentally, and with external entities with whom the position interacts. Tactfully and effectively handles requests, suggestions and complaints in order to establish and maintain good will. Emphasize the importance of maintaining a positive image.
Coordination of Work: Plans and organizes daily work routine. Establish priorities for the completion of work in accordance with sound time-management methodology. Avoid duplication of effort. Estimates expected time of completion of work elements and establishes a personal schedule accordingly. Attend required meetings, planning sessions, events and discussions on time. Implements work activity in accordance with priorities and estimated schedules.
Safety and Housekeeping: Adheres to all established safety and housekeeping standards. Ensures such standards are not violated.
To apply, please visit: https://www.tegacaysc.org/1214/Human-Resources
DISCLAIMER: This job description is not an employment agreement or contract. Management has the exclusive right to alter this job description at any time without notice.
Pay: $63,542.00 - $88,959.00 per year
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: In person
