Program Overview
The Pittsburgh Tomorrow Leadership Corps (PTLC) is a countywide initiative designed
to develop high school students as civic minded leaders while deepening their affection
for—and long term commitment to—Pittsburgh and Allegheny County. Through hands on
conservation projects, curated seminars, and partnerships with leading educational,
cultural, governmental, and technology institutions, PTLC introduces students to the
people, places, and opportunities shaping Pittsburgh’s future.
PTLC is intentionally partnership driven. We recruit and engage students, coordinate
participation, and manage relationships—but our programming is delivered by
best in class partners, including universities, museums, nonprofits, government agencies,
and technology companies.
Position Summary
The Program & Engagement Manager is a hybrid role that combines youth marketing,
event coordination, partner relationship management, and onsite execution. This
individual is responsible for recruiting high school students into PTLC, coordinating
their participation in partner led events and seminars, and serving as the connective
tissue between schools, students, parents, and partner organizations.
This role is ideal for a hands on professional with experience in event planning, youth or
community programs, CRM driven communications, and grassroots outreach—someone
equally comfortable prospecting with school leaders, managing logistics, and working
directly with students on the ground.
Core Responsibilities:
Student Recruitment and Engagement
- Design and execute student acquisition strategies for PTLC, including school outreach, youth organization partnerships, digital communications, and referral incentives.
- Build direct relationships with highschool students across Allegheny County using CRM tools, SMS, and email communications.
- Develop and manage student incentive programs (e.g., referral rewards, attendance recognition, leadership badges, or prizes).
- Maintain accurate student records, consent documentation, and participation data within the CRM.
School and Community Outreach
- Prospect, engage, and maintain relationships with high school principals, teachers, guidance counselors, and youth serving organizations.
- Coordinate with schools regarding student participation, schedules, transportation considerations, and parental communications.
- Represent PTLC at school meetings, youth fairs, and community events.
Parent Communications and Marketing
- Develop clear, compelling communications for parents highlighting PTLC’s leadership, educational, and civic value.
- Support marketing campaigns (email, digital flyers, school newsletters, social channels) targeted at parents and guardians.
- Serve as a point of contact for parent questions related to program value, safety, logistics, and outcomes.
Program Coordination (Partner Led)
- Coordinate PTLC participation in existing partner events (e.g., conservation cleanups, treeplanting initiatives).
- Work with partners to schedule and host PTLCspecific seminars, including:
- College, university, and vocational admissions (Carnegie Mellon University, University of Pittsburgh, others); Pittsburgh history (Heinz History Center); Government, elected office, and civic service (City of Pittsburgh, Allegheny County); and
- Technology, AI, and robotics (local technology companies and research institutions)
- Manage calendars, registrations, attendance tracking, and partner logistics.
Event Execution and On Site Leadership
- Serve as the onsite PTLC lead for events and seminars.
- Coordinate student checkin, attendance verification, engagement, and followup.
- Ensure students represent PTLC professionally and adhere to program expectations.
- Troubleshoot issues in real time and ensure a highquality student experience.
Data, Reporting & Continuous Improvement
- Track participation metrics, recruitment effectiveness, attendance rates, and partner engagement.
- Provide regular reports and insights to Pittsburgh Tomorrow leadership.
- Identify opportunities to improve recruitment funnels, communications, incentives, and student experience.
Required Qualifications
- 2–5 years of experience in event planning, program coordination, youth programs, community engagement, or marketing.
- Demonstrated experience with CRM systems (e.g., Salesforce, HubSpot, Airtable, or similar) and direct to participant communications.
- Comfort prospecting and building relationships with school administrators, educators, nonprofit leaders, and community partners.
- Experience coordinating or supporting live, in person events.
- Strong organizational skills and attention to detail.
- Willingness to be hands on and present at events, including evenings or weekends as needed.
- Excellent written and verbal communication skills.
Preferred Qualifications
- Experience working with high school or college age youth.
- Background in nonprofit, civic, educational, or community based organizations.
- Familiarity with incentive based marketing, referral programs, or grassroots recruitment.
- Knowledge of Pittsburgh’s civic, educational, or technology ecosystem.
- Experience coordinating with universities, museums, government agencies, or conservation organizations.
Personal Attributes
- Mission driven and excited about developing the next generation of Pittsburgh leaders.
- Comfortable operating across marketing, operations, and program execution.
- Confident, professional, and approachable with students, parents, and partners.
- Highly adaptable and calm under pressure in live event environments.
- Collaborative, relationship oriented, and solutions focused.
Why This Role Matters
This position plays a direct role in shaping young people’s connection to Pittsburgh—its history, institutions, environment, and future opportunities. Success in this role means more students seeing Pittsburgh not just as where they grew up, but as where they want to build their lives.
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Work Location: In person
