General Manager (GM) — Tradewinds Fitness
ROLE SUMMARY
Tradewinds Fitness is seeking a full-time General Manager to lead the day-to-day operations, athlete experience, and overall studio growth of our strength-focused fitness community.
This is an operations, community, and leadership role — not just a front desk or administrative position.
The General Manager is responsible for:
- Leading the overall athlete experience from first interaction through long-term retention
- Managing studio operations, communication, and systems
- Supporting membership growth through consultations, nurturing, and relationship building
- Overseeing client engagement, retention systems, and community events
- Ensuring the facility operates smoothly, professionally, and with a high level of care
- Creating a welcoming, organized, and relationship-driven culture inside the studio
If you’re highly organized, people-oriented, proactive, and passionate about building strong communities, this role provides the opportunity to help shape the future of a growing fitness business while making a meaningful impact on people’s lives.
CORE RESPONSIBILITIES1. Leadership & Team Management
- Lead, manage, and hold team members accountable to Tradewinds standards and systems
- Maintain operational consistency across the studio
- Support communication and collaboration between leadership, coaches, and staff
- Attend weekly leadership meetings and contribute to strategic planning
- Help maintain a positive, team-first culture
2. Athlete Experience & Retention
- Oversee and improve the client journey from onboarding through long-term membership
- Manage automated client communication and nurture systems
- Conduct weekly athlete check-ins and milestone celebrations
- Monitor attendance trends, low attendance clients, and at-risk memberships
- Create systems to improve retention and client engagement
- Oversee Athlete of the Month, recognition programs, anniversaries, and client appreciation initiatives
- Plan and execute internal challenges, events, and community-building activities
3. Sales & Membership Management
- Conduct intro consultations with prospective members
- Guide leads through the nurture and conversion process
- Manage membership upgrades, downgrades, holds, and cancellations
- Support membership growth initiatives and retention strategies
- Track membership KPIs and financial projections
- Assist in developing retail sales strategies for supplements and apparel
4. Communication & Marketing Support
- Manage internal communication including newsletters, schedule updates, announcements, and community updates
- Support marketing initiatives through email, social media, flyers, blog coordination, and Facebook group engagement
- Capture and share client success stories, testimonials, and studio culture moments
- Help maintain a strong and consistent brand presence
5. Facility & Operational Management
- Ensure the studio remains clean, organized, and fully operational
- Manage cleaning schedules, inventory, and facility supplies
- Coordinate with external cleaners and vendors
- Oversee equipment maintenance, repairs, and purchasing
- Perform daily spot cleaning and facility checks
6. Coaching & Floor Presence
- Coach group classes and personal training sessions as needed
- Provide coaching coverage when necessary
- Build strong relationships with athletes through a visible and engaged presence on the training floor
7. Reporting & Systems
- Generate weekly, monthly, quarterly, and annual operational reports
- Track client engagement and retention metrics
- Conduct annual operational and accounts receivable audits
- Help improve systems and workflows to increase operational efficiency
QUALIFICATIONS
- Minimum 2–3 years of management, operations, hospitality, fitness, or customer experience leadership preferred
- Fitness industry experience preferred but not required
- Strong organizational and time management skills
- Excellent communication and interpersonal skills
- Highly detail-oriented and proactive
- Comfortable leading conversations and building relationships
- Ability to multitask in a fast-paced environment
- Passionate about health, fitness, and community
- Comfortable with technology, CRM systems, and communication platforms
- Group fitness coaching experience is a plus but not required
- CPR/AED certification preferred
SUCCESS IN THIS ROLE LOOKS LIKE
- Seamless day-to-day studio operations
- High athlete satisfaction and retention
- Strong client relationships and community engagement
- Consistent communication and operational organization
- Steady membership growth supported by excellent client experience
- A clean, welcoming, professional studio environment
- Clients feeling known, supported, and connected to the Tradewinds community
KEY PERFORMANCE INDICATORS (KPIs)
The General Manager is evaluated on:
1. Athlete Retention & Engagement
- Membership retention
- Attendance consistency
- Client engagement and check-in completion
- Community participation and event involvement
2. Membership Growth
- Intro consultation conversion rate
- Net membership growth
- Retail sales performance
3. Operational Excellence
- Facility cleanliness and organization
- Timely communication and reporting
- System and process consistency
4. Team Leadership
- Staff accountability and consistency
- Team communication and collaboration
- Positive studio culture and professionalism
COMPENSATION PLANBase Salary:
$55,000 – $70,000 annually depending on experience and qualifications
Bonus Opportunities:
- Membership growth bonuses
- Retention performance bonuses
- Retail sales incentives
- Performance-based annual bonus opportunities
Benefits & Perks:
- Free studio membership
- Paid time off
- Health and dental insurance
- Continuing education support
- Access to studio events and workshops
- Opportunity for career growth within leadership
Total Expected Compensation:
$65,000 – $85,000+ annually depending on:
- Experience
- Coaching responsibilities
- Performance bonuses
- Membership growth and retention outcomes
Pay: $55,000.00 - $70,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Professional development assistance
Work Location: In person
