Join Folio3 as a Founding Sales & Customer Acquisition Lead to drive the growth of our AgTech SaaS platform across the US ranching and livestock industry. In this role, you will lead customer acquisition efforts, establish a repeatable sales process, validate go-to-market strategies, and build long-term relationships with ranch owners, agribusinesses, and enterprise customers.
- Identify, prospect, and engage ranch owners, livestock operators, agribusinesses, and enterprise customers across the US market.
- Build and manage a healthy sales pipeline through outbound prospecting, referrals, networking, industry events, and strategic partnerships.
- Own the complete sales cycle, including prospecting, discovery, product demonstrations, proposal development, negotiation, and deal closure.
- Conduct customer discovery sessions to understand business needs, operational challenges, buying behavior, and software adoption patterns.
- Deliver tailored product demonstrations and position the platform as a solution for livestock management, operational efficiency, and business growth.
- Collaborate with Product, Marketing, Customer Success, and Leadership teams to refine product positioning and improve customer adoption.
- Develop and continuously improve sales playbooks, outreach strategies, objection handling, and go-to-market processes.
- Build trusted relationships with customers, identify expansion opportunities, and support enterprise and white-label engagements.
- Monitor industry trends, competitor activities, and customer feedback to strengthen product-market fit and sales strategy.
- Maintain accurate CRM records, sales forecasts, pipeline reports, and key performance metrics.
- Bachelor’s degree in Business, Marketing, Agriculture, Animal Science, Economics, or a related field.
- 3–5 years of experience in B2B SaaS sales, AgTech, agribusiness, livestock technology, or enterprise software sales.
- Proven experience selling to US-based customers, preferably within agriculture, ranching, livestock, or rural business markets.
- Demonstrated success in achieving or exceeding sales targets and managing the full sales lifecycle.
- Strong understanding of consultative selling, customer discovery, pipeline management, and relationship-based sales.
- Excellent communication, presentation, negotiation, and stakeholder management skills.
- Experience using CRM platforms and sales enablement tools to manage opportunities and forecasting.
- Ability to work independently in a fast-paced startup environment and build scalable sales processes from the ground up.
- Comfortable conducting outbound prospecting through phone, email, LinkedIn, referrals, and virtual product demonstrations.
- Willingness to work US business hours and engage directly with customers across the United States.
- Experience in the cattle, ranching, livestock, AgTech, or agricultural technology industry is highly preferred.
