This National Sector Marketing Associate supports the national sector team within the Marketing and Business Development (MBD) organization and aligns with Assurance, Tax, and Outsourced Accounting Services. This role supports the execution of marketing plans that increase brand awareness, strengthen relationships, and contribute to opportunity conversion. Activities include event and conference planning, content creation, social media, advertising, trade associations and publications, email marketing, webinar planning, market and competition research, presentation support, website updates, and internal communications.
What You Will Do:
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Collaborate with MBD team members to develop and implement strategic marketing campaigns and applicable deliverables
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Work with the National Sector Marketing Leader on revenue generation ideas and opportunity creation
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Provide strategic support for assigned services by developing national strategic plans (NSPs), budgets, and tracking plan progress
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Support thought leadership development and related promotion through social media, articles, webinars, and videos
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Assist in content creation that supports go-to-market activities and pursuits
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Update and curate content for sector webpages and intranet site
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Coordinate marketing and thought leadership activities through national associations and publications
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Actively participate in Sector marketing team meetings, collaborate with other team members, share best practices
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Assist with internal and external conference planning and logistics
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Support internal communication strategies to amplify initiatives and encourage activation
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Assist sector professionals with market intelligence and analysis
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Pull, scrub, and code prospect/client lists as needed
Minimum Qualifications:
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Bachelor’s Degree
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0 - 1 years of relevant marketing experience, internship experience will be considered
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Strong computer and software skills, including proficiency with Microsoft 365 and other tools, including effective use of AI
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Ability to travel up to 15%
Preferred Qualifications:
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Prior experience at a professional services, consulting, or public accounting firm
