Media Buyer – Paid Social
This role will be pivotal in driving success across paid social channels by executing and optimizing high-performance paid media strategies. As a key player, you will execute on paid social strategies, analyze campaign performance, identify opportunities for improvement, and implement data-driven strategies to maximize ROI. You will stay up-to-date on the latest channel features and trends, manage performance analytics, and support the broader marketing team with insights and recommendations to drive growth.
- Serve as media buyer for campaigns across paid social channels (such as Meta, X, Reddit, Tik Tok, and Pinterest) managing a portfolio of high-growth accounts
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Test and refine media strategies to improve CPA, ROAS, and customer acquisition efficiency, leveraging data-driven insights
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Analyze performance data to identify patterns, optimization opportunities, and scalable strategies
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Monitor industry trends, new platform features, and algorithm updates to ensure campaigns reflect the latest best practices
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Develop biweekly performance reports, distilling key insights and actionable recommendations and optimizations
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Serve as an expert on media buying, with a deep understanding of audience targeting, campaign structure, and optimization levers
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Pull key performance data to support strategic planning and forecasting across the agency
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Support the sales process by executing detailed audits of prospective clients' paid social accounts
Qualifications
- Bachelor's degree in Marketing, Business, or a related field
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3+ years of experience managing paid social campaigns
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Deep expertise in Meta, X, Reddit, and Pinterest Ads Managers, including audience segmentation, bidding strategies, and creative formats
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Strong analytical skills with experience in interpreting data to drive strategic decisions
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Experience with A/B testing, multivariate testing, and creative optimization
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Proficiency in campaign management tools and reporting platforms
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Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously
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Excellent communication and collaboration skills with the ability to present insights to both internal and external stakeholders
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A passion for staying ahead of digital marketing trends and adapting strategies to reflect new platform capabilities
Compensation
- Competitive salary
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Healthcare
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401k
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Unlimited PTO
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Salary $50-65k annually
