The Sales Manager is responsible for developing, directing, and personally executing enterprise-wide sales strategies that generate earned revenue in support of the Wisconsin Historical Society’s (WHS) historic sites, museums, programs, and public services. This position plays a critical role in sustaining the Society’s mandated and mission-critical operations by expanding admissions, program revenue, commercial partnerships, and other non-state and non-federal revenue sources that are foundational to maintaining public access, educational delivery, collections stewardship, and facility operations.
As the Society transforms its operating model and prepares for major new facilities, capital investments, and expanded public engagement, the Sales Manager provides strategic leadership to modernize and professionalize sales functions across the DMHS while remaining directly accountable for continuous, hands-on revenue generation in a competitive, market-driven environment. This includes aligning sales strategy and execution with marketing, guest experience, programming, retail, and development efforts to support the Society’s long-term financial sustainability and public commitments.
The position operates with a high degree of independence, exercises significant discretion and professional judgment, and is accountable for achieving ambitious revenue targets that directly support the Society’s 10-year goal of generating $20 million annually in non-state and non-federal support. Revenue performance in this role has direct implications for the Society’s ability to meet statutory obligations and manage institutional risk.
