Ikonick USA is a fast-growing ammunition company based in Stuart, FL. We’re searching for an experienced marketing specialist to join our expanding team. The ideal candidate has an ability to work with speed, in an organized fashion, and without excessive oversight. The Marketing Specialist should be adept at working independently on executing marketing campaigns.
Objectives
- Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness
- Document procedures, processes, and workflows, and recommend changes for greater efficiencies
- Analyze qualitative and quantitative data, with special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales
- Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
- Analyze existing marketing collateral with a critical eye and identify opportunities for improvement
Responsibilities
- Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy alongside the VP of Commercial Sales and Marketing
- Collaborate with team members to optimize B2C marketing through email, content, events, and social channels
- Assist in execution of marketing plans to reach audiences through targeted channels
- Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
- Assist in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement
- A team player who collaborates effectively at all levels of the organization
Preferred Skills and Qualifications
- Fluent English required
- Bachelor’s degree (or equivalent) in marketing, communications, or related field preferred
- Minimum of 3 years proven integrated marketing experience managing social and website platforms
- Experience in graphic design using tools like Canva, Adobe Illustrator, or Figma
- Proficiency in digital marketing tools and platforms, including social media management tools, Google Analytics, and email marketing software
- Proficiency with copywriting required
- Experience with event planning preferred
- A desire to work in the firearms industry
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Ability to Commute:
- Stuart, FL 34994 (Required)
Ability to Relocate:
- Stuart, FL 34994: Relocate before starting work (Required)
Work Location: In person
