Position Overview
Crunch Fitness is looking for a driven, competitive, and results-oriented Personal Training Director (PTD) to lead our Personal Training department.
This is not just a personal training position. The Personal Training Director is responsible for building a successful training business inside the club by recruiting and developing trainers, driving personal training sales, creating an exceptional member experience, and holding the team accountable to performance standards.
We are looking for someone who wants to lead from the front, develop people, compete at a high level, and build a career in the fitness industry.
If you are motivated by leadership, sales, fitness, and unlimited growth potential, this could be the opportunity for you.
What You'll Be Responsible For
- Recruit, interview, hire, onboard, and develop Personal Trainers
- Build and maintain a high-performing Personal Training team
- Lead the department's daily sales and production activities
- Conduct fitness Kick Offs with new and existing members
- Sell Personal Training programs based on each member's goals and needs
- Coach trainers on sales, client retention, programming, and member experience
- Develop trainers into stronger producers and future leaders
- Hold the Personal Training team accountable to company expectations and performance standards
- Track and improve department KPIs, sales performance, retention, and recurring revenue
- Maintain an active pipeline of potential Personal Trainer candidates
- Partner with club leadership to generate Personal Training opportunities
- Build relationships with members throughout the club
- Lead by example through personal production and consistent execution
- Create a positive, competitive, and high-energy team culture
- Take ownership of the overall growth and success of the Personal Training department
What We're Looking For
Our ideal candidate is:
- Competitive and highly motivated
- Comfortable with sales and performance-based goals
- Passionate about fitness and helping people
- A strong communicator
- Organized and accountable
- Coachable and willing to learn
- Comfortable coaching and holding others accountable
- Able to create energy and motivate a team
- Driven by career advancement and income growth
- Someone who takes ownership instead of waiting to be told what to do
Previous experience in personal training, fitness management, sales, leadership, or team development is strongly preferred.
Compensation & Growth
This position provides the opportunity to earn through a combination of base compensation and performance-based incentives/bonuses, creating significant earning potential for high-performing leaders.
Your success is directly connected to your ability to build a team, develop trainers, grow Personal Training sales, retain clients, and lead the department.
Top performers have the opportunity to continue advancing into higher levels of fitness leadership and management.
Why Crunch Fitness?
At Crunch, we believe fitness should be fun, inclusive, and results-driven.
As a Personal Training Director, you will have the opportunity to:
- Build and lead your own Personal Training team
- Develop people into successful fitness professionals
- Make a direct impact on members' lives
- Grow your income based on performance
- Develop valuable leadership and sales skills
- Build a long-term career in fitness management
- Compete in a high-energy, performance-driven environment
- Advance into larger leadership opportunities as you succeed
Ready to Lead?
We're not looking for someone who simply wants a job in fitness.
We're looking for someone who wants to build a team, develop people, drive results, and take ownership of a Personal Training business.
If you're competitive, passionate about fitness, and ready to take the next step in your career, apply today.
Pay: $50,000.00 - $120,000.00 per year
Experience:
- Management: 5 years (Preferred)
- Fitness Management : 5 years (Preferred)
License/Certification:
- Certified Personal Trainer (Preferred)
Work Location: In person
