For over 90 years, Pasternack Tilker Ziegler Walsh Stanton and Romano, LLP. has been defending the rights of New Yorkers. Our attorneys help hard-working people get the compensation they rightfully deserve. With 12 offices throughout the five boroughs, Long Island and Upstate New York, our firm serves clients in need legal representation for Worker’s Compensation, Social Security Disability, Civil Service Disability Pensions, and Personal Injury claims.
Position Overview
We are seeking an experienced Marketing & Outreach Manager to lead and manage the firm’s marketing, business development, and community outreach strategy. This is a professional, exempt-level role that exercises independent judgment and discretion on matters of significance affecting the firm’s growth, referral relationships, and brand positioning.
The Manager will work directly with firm leadership to develop, implement, and oversee outreach and marketing initiatives, manage external relationships and vendors, and make strategic recommendations aligned with the firm’s business objectives and ethical obligations.
Primary Responsibilities
Strategic Outreach & Business Development
- Design and implement outreach strategies to expand and strengthen referral relationships with unions, medical providers, advocacy organizations, and community partners
- Evaluate and select outreach opportunities, sponsorships, and events based on strategic value and return on investment
- Establish priorities for referral development efforts and exercise discretion in allocating outreach resources
- Represent the firm independently at networking events, conferences, and industry meetings
- Analyze referral data and trends to inform business development decisions and strategic planning
Marketing Strategy & Brand Management
- Plan and oversee marketing initiatives, including digital, print, and event-based campaigns
- Make recommendations regarding messaging, branding, and campaign direction in alignment with firm goals
- Direct and manage outside marketing vendors, designers, and consultants, including setting expectations and reviewing deliverables
- Oversee website content strategy, social media direction, and email marketing initiatives
- Ensure brand consistency and professional standards across all firm marketing materials
Leadership, Oversight & Compliance
- Develop and manage outreach calendars, reporting metrics, and performance benchmarks
- Oversee firm participation in sponsorships, CLEs, seminars, and community events
- Interpret and apply attorney advertising and ethics rules to marketing and outreach initiatives
- Identify potential compliance issues and recommend corrective action to firm leadership
- Prepare reports and strategic recommendations for firm leadership regarding marketing and outreach effectiveness
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 3+ years of professional experience in marketing, business development, or outreach, preferably within a law firm or professional services environment
- Demonstrated ability to exercise independent judgment and manage projects with minimal supervision
- Strong strategic, analytical, and communication skills
- Experience managing vendors and external professional relationships
- Proficiency with CRM systems, marketing platforms, and Microsoft Office
- Ability to represent a professional organization independently and authoritatively
Preferred Experience
- Law firm or regulated professional services experience
- Familiarity with legal advertising and ethics requirements
- Experience developing and executing outreach or marketing strategies
- Event strategy, sponsorship evaluation, or community engagement leadership
Compensation & Benefits
- Starting salary of $66,500
- Salary commensurate with experience and responsibility (meeting NYS exemption requirements)
- Comprehensive benefits package
- Direct collaboration with firm leadership
- Long-term growth opportunity within an established and expanding law firm
Pay: From $66,500.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Education:
Experience:
- Marketing: 3 years (Required)
- Business development: 3 years (Required)
- Outreach: 3 years (Preferred)
Work Location: Hybrid remote in Brooklyn, NY 11201
