Social Media Manager — Fashion & Jewelry
Location: Los Angeles, CA
Position: Full-Time
Schedule: Monday–Friday
Compensation: $65,000 - $75,000 /year, depending on experience
About the Role
Ettika is looking for a highly creative, organized, and results-driven Social Media Manager to take ownership of our organic social media presence.
This is not a role for someone who only wants to build strategy decks or give direction from the sidelines. We are looking for someone who can both lead the strategy and execute the work.
You will be responsible for helping shape how Ettika shows up across Instagram, TikTok, Pinterest, and emerging social platforms while working closely with our marketing, content, influencer, ecommerce, and creative teams.
The right person understands fashion, jewelry, beauty, and internet culture. You should have a strong visual eye, understand what makes content perform, and be comfortable moving quickly when trends, products, celebrity moments, creator content, or opportunities arise.
You will own the social calendar, content strategy, publishing, performance reporting, community engagement, and creative direction for organic social.
Responsibilities
- Own Ettika’s organic social strategy across Instagram, TikTok, Pinterest, and other relevant platforms.
- Build and manage the weekly and monthly social media content calendar.
- Turn product launches, promotions, best sellers, seasonal campaigns, retail moments, PR placements, and brand initiatives into compelling social content.
- Schedule and publish posts, Reels, Stories, TikToks, and other social content.
- Write strong captions, hooks, concepts, and creative briefs.
- Create social-first content using an iPhone or camera when needed.
- Edit short-form video using CapCut, Adobe tools, or similar platforms.
- Direct and coordinate internal content creators and supporting team members.
- Review creative and provide clear feedback before content is published.
- Identify emerging social trends and determine how they can authentically translate to the Ettika brand.
- Work closely with merchandising and ecommerce teams to prioritize products based on launches, inventory, sales performance, and business goals.
- Identify strong UGC, influencer content, celebrity placements, TikTok affiliate videos, and customer content that can be repurposed across Ettika’s channels.
- Collaborate with influencer and creator teams to develop stronger social content opportunities.
- Work with paid media teams to identify organic content with potential for paid amplification.
- Manage community engagement, including comments, DMs, creator interactions, and customer conversations.
- Monitor competitors, fashion trends, social trends, creator trends, and cultural moments.
- Review performance weekly and communicate what is working, what is not working, and what should change.
- Track metrics including reach, engagement, shares, saves, video views, follower growth, traffic, content performance, and where possible revenue impact.
- Continuously test new formats, hooks, posting strategies, creative concepts, and content styles.
- Help ensure Ettika maintains a strong, recognizable, and consistent brand presence across every social channel.
What We’re Looking For
- 3+ years of hands-on social media experience, ideally with a fashion, jewelry, beauty, accessories, lifestyle, or DTC brand.
- Demonstrated experience personally managing and growing brand social media accounts.
- Strong understanding of Instagram and TikTok, including Reels, Stories, short-form video, platform trends, and social-native storytelling.
- Strong visual and creative judgment.
- Ability to recognize what feels premium, fashionable, relevant, and on-brand.
- Comfortable shooting and editing content yourself when needed.
- Strong copywriting skills and an understanding of hooks, captions, storytelling, and calls to action.
- Experience using tools such as Later, CapCut, Canva, Adobe Creative Suite, or similar platforms.
- Comfortable working with creators, influencers, photographers, designers, and internal marketing teams.
- Strong project-management skills and ability to manage multiple launches and deadlines simultaneously.
- Comfortable using analytics to make decisions rather than relying only on personal taste.
- Highly proactive and able to identify opportunities without waiting to be assigned every task.
- Comfortable working in a fast-moving entrepreneurial environment.
What Success Looks Like
Within your first several months, we expect you to:
- Establish a consistent and organized social content calendar.
- Increase the volume and quality of social-first content.
- Improve engagement, reach, video views, and follower growth.
- Develop a stronger and more recognizable Ettika social identity.
- Create a more efficient process between content creation, approvals, posting, creators, merchandising, and marketing.
- Identify repeatable content formats that consistently perform.
- Reduce the amount of day-to-day social management required from senior leadership.
- Build a clear reporting process showing what is working and what the team should do next.
Application Requirements
Please include the following with your application:
- Links to at least 3 social media accounts you have personally managed.
- A short explanation of exactly what you were responsible for on each account.
- Examples of measurable growth or performance you helped achieve, including follower growth, engagement, reach, views, traffic, or revenue where available.
- Links to 3–5 short-form videos or social posts you personally helped create that you are especially proud of.
- Tell us what you would change or improve about Ettika’s current Instagram or TikTok presence.
- Please clarify which parts of your previous work you personally executed versus work completed by agencies, editors, designers, or other team members.
Applications without examples of previous social media work may not be considered.
About Ettika
Ettika is a Los Angeles-based fashion jewelry and accessories brand focused on creating trend-forward, accessible jewelry designed to help women express themselves with confidence.
Our products are sold through Ettika.com as well as major retailers and marketplaces, and our social community plays an important role in introducing new collections, products, styling inspiration, creators, and the Ettika brand to new customers.
We are looking for someone who wants to take real ownership of our social presence and help build the next stage of Ettika’s growth.
Pay: $65,000.00 - $75,000.00 per year
Application Question(s):
- Links to at least 3 social media accounts you have personally managed.
- A short explanation of exactly what you were responsible for on each account.
- Examples of measurable growth or performance you helped achieve, including follower growth, engagement, reach, views, traffic, or revenue where available.
- Links to 3–5 short-form videos or social posts you personally helped create that you are especially proud of.
- Tell us what you would change or improve about Ettika’s current Instagram or TikTok presence.
- Please clarify which parts of your previous work you personally executed versus work completed by agencies, editors, designers, or other team members.
- Desired Salary
Work Location: In person
