Brand Marketing Manager – Furniture & Home Furnishings
Location: Diamond Bar, CA (Onsite)
Employment Type: Full-Time
About the Role:
We are an established furniture manufacturer and distributor seeking an experienced Brand Marketing Manager to lead the market launch and long-term growth of a new furniture brand.
The brand’s name, logo, visual identity, and foundational brand guidelines have already been established. This role will be responsible for translating that foundation into a comprehensive launch and growth strategy, defining how the brand is positioned, introduced to customers, and developed across wholesale and ecommerce channels.
We are seeking someone with strong brand marketing experience who understands how to turn an established brand vision into an actionable go-to-market plan. This person will develop customer positioning and messaging, plan integrated marketing initiatives, guide the brand’s market introduction, and ensure it is presented consistently across every customer touchpoint.
Working closely with Sales, Product Development, Ecommerce, and the Design Lead, the Brand Marketing Manager will connect brand strategy with execution to build awareness, support successful product launches, and drive long-term growth.
Key Responsibilities:
- Develop and execute the go-to-market strategy for the launch of a new furniture brand.
- Refine the brand’s market positioning, target audiences, value proposition, and customer-facing messaging.
- Create a long-term marketing strategy focused on building brand awareness, customer demand, and sales growth.
- Develop and manage annual marketing calendars aligned with product launches, promotional periods, and major furniture industry events, potentially including High Point Market and Las Vegas Market.
- Plan integrated marketing campaigns across wholesale, ecommerce, email, digital advertising, social media, and marketplace channels.
- Establish customer personas and messaging frameworks to ensure consistent communication across all marketing efforts.
- Lead ecommerce marketing strategy, including merchandising, campaign planning, promotions, product storytelling, listing optimization, and customer acquisition.
- Conduct market research, competitive analysis, and consumer research to identify opportunities and guide brand, product, and marketing decisions.
- Partner with the Design Lead to establish creative priorities and ensure marketing initiatives are supported by high-quality, brand-consistent assets.
- Collaborate with Sales and Product Development on product positioning, launch strategies, retailer presentations, and sales enablement.
- Define the strategy and requirements for catalogs, line sheets, presentations, showroom materials, digital content, and other marketing collateral.
- Manage the marketing budget and oversee relationships with agencies, photographers, freelancers, and other external partners.
- Establish key performance indicators, analyze campaign results, and recommend strategies to improve brand awareness, customer acquisition, lead generation, and sales performance.
- Develop the marketing processes and foundation needed to support the brand’s continued growth.
Qualifications Required:
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- At least 5 years of experience in brand management, brand marketing, product marketing, or marketing leadership.
- Demonstrated experience developing and executing marketing strategies for a consumer brand or product line.
- Experience developing brand positioning, customer messaging, audience personas, and go-to-market strategies.
- Experience within the furniture industry or an adjacent home furnishings or consumer products category.
- Experience marketing across both wholesale/B2B and direct-to-consumer ecommerce channels.
- Experience managing marketing budgets and working with agencies, creative vendors, photographers, or freelancers.
- Strong understanding of branding, consumer marketing, ecommerce, content strategy, digital marketing, and marketing analytics.
- Ability to balance strategic planning with hands-on execution.
- Excellent communication, organization, collaboration, and project management skills.
Preferred
- Experience leading the launch of a new consumer brand or product line.
- Familiarity with High Point Market and Las Vegas Market.
- Experience working with major furniture retailers and ecommerce marketplaces.
- Experience leading cross-functional initiatives involving Sales, Product Development, Ecommerce, and Creative teams.
- Experience developing marketing plans and processes within a growing organization.
Compensation:
Compensation will be based on the candidate’s experience, qualifications, and demonstrated ability to lead the launch and growth of a consumer brand.
Candidates are encouraged to include their desired salary range when applying.
This position offers the opportunity to lead the market launch and long-term growth of a new consumer furniture brand, with a high level of ownership and direct collaboration with company leadership.
How to Apply:
Please submit your resume, desired salary range, and a brief summary describing a brand, product line, or major marketing initiative you have helped launch or lead.
Please include:
- Your specific role and responsibilities
- The strategy you developed or executed
- The channels or customer segments involved
- Any measurable results achieved
We are an Equal Opportunity Employer and value diversity in our workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected under applicable law.
Pay: $85,000.00 - $110,000.00 per year
Work Location: In person
