Costa Rica Destination is a boutique travel agency specializing in golf and wellness tourism, promoting active, healthy-lifestyle travel throughout Costa Rica — from golf courses set against ocean and rainforest backdrops to spa retreats, hot springs, and wellness escapes. We serve an international market with a strong focus on English and Spanish-speaking travelers, running highly targeted digital campaigns to drive brand awareness and client acquisition for our golf and wellness tour packages.
We are currently recruiting a Digital Marketing Intern for a 7-month remote internship program offered for academic credit. The first month is an intensive training period where you will learn our brand, platforms, and content workflows. Months two through seven are dedicated to hands-on, real-world digital marketing experience managing active campaigns, social media, and content strategy for an internationally recognized travel brand. All applicants must be bilingual in Spanish and English and available to start as soon as possible.
Responsibilities
Online Advertising: Execute targeted ad campaigns on Facebook and Instagram using Meta Business Manager, and on TikTok using TikTok Ads Manager. Knowledge of YouTube advertising via Google Ads is a plus.
Social Media Strategy: Work with our team to develop and refine the optimal strategy for growing our client's following across platforms. This requires continuous research into emerging features, trends, and hypothesis testing for optimization.
Social Media Operations: Manage day-to-day social media accounts including Facebook, Instagram, TikTok, and WhatsApp — scheduling content, monitoring engagement, and maintaining a consistent brand voice.
Content Creation: Produce Reels, Stories, short-form videos, and graphics that showcase Costa Rica's golf courses, wellness retreats, and healthy-lifestyle experiences. Proficiency with Canva, CapCut, or similar tools required.
Community Management: Build relationships with followers and moderators, develop engagement workflows, and foster an active community around the brand. Where communities do not exist, help create them.
Influencer Management: Identify, partner with, and manage social media influencers to maximize brand exposure in the Latin and international travel market.
Growth Hacking: Apply knowledge of sales funnels, email marketing, and cutting-edge digital marketing techniques including SEO and WhatsApp outreach to support lead generation and client acquisition.
Analytics & Reporting: Monitor performance across all platforms and deliver weekly reports with actionable insights to continuously improve campaign results.
Requirements
Willing to try, not afraid to fail: You need a willingness to learn and master unfamiliar skills. We operate in a fast-moving, non-traditional way and require you to adapt quickly. We embrace failure as part of the learning process.
Seeking constant self-improvement: You must be open to giving and receiving honest feedback and committed to continuous growth for the good of the team and our clients.
Work hard, play hard mentality: Our primary responsibility is taking care of our clients and their travelers. You must be willing to get the job done.
Availability: Minimum 20+ hours per week, fully remote. Must be flexible and responsive during active campaign periods.
Qualifications
- Currently enrolled in a college or university program seeking academic credit
- Pursuing a degree in Marketing, Communications, Tourism, or a related field
- Fluent in Spanish and English — written and verbal — strongly required
- Hands-on experience with Instagram, Facebook, and TikTok content and advertising
- Proficiency with Canva, Adobe Express, CapCut, or similar creative tools
- Strong writing and storytelling skills with the ability to adapt tone for different audiences
- Knowledge of Meta Ads Manager and/or TikTok Ads Manager
- Familiarity with sales funnels, email marketing platforms, and SEO concepts is a plus
- Excellent time management, organization, and communication skills
- A genuine interest in golf and healthy lifestyles is a plus
costaricadestination.com | facebook.com/costaricadestinationcr
Work Location: Remote
