Automotive BDC Representative / Appointment Setter
$19–$24/Hour + Commission | Experienced Producers Can Earn $75K–$80K
We're Hiring Proven Communicators and Appointment Setters
Paxton Marketing is growing and adding experienced, driven Automotive BDC Representatives / Appointment Setters to our in-office team in Fernandina Beach, Florida.
We support 22+ automotive dealerships and handle more than 30,000 leads per month. We have been in business for more than 23 years and continue to grow.
We are looking for quality, career-minded candidates who are comfortable on the phone, understand follow-up, can overcome objections and know how to ask for the appointment.
If you have automotive BDC, dealership sales, inside sales, appointment-setting or high-volume call-center experience, we want to hear from you.
Compensation
$19–$24 per hour + commission
Starting hourly rate is based on relevant experience and demonstrated ability.
This is a performance-driven position with significant additional earning opportunity through commission.
Experienced top-performing representatives can earn approximately $75,000–$80,000 annually based on individual production.
What You'll Do
You will work directly with customers who have expressed interest in purchasing or servicing a vehicle.
Your responsibility is to professionally engage those customers, understand their needs, overcome objections and secure a dealership appointment.
Daily responsibilities include:
- Handling a high volume of automotive internet leads
- Making outbound calls
- Answering inbound opportunities
- Communicating with customers by phone, text and email
- Following up consistently with unsold opportunities
- Setting appointments
- Confirming appointments
- Re-engaging customers who have stopped responding
- Maintaining accurate CRM records
- Working with management on TOs and difficult opportunities
- Meeting individual appointment, show and sold goals
Who We're Looking For
Successful candidates will be:
- Strong and confident on the phone
- Comfortable asking customers for the appointment
- Able to overcome objections without becoming overly aggressive
- Competitive and motivated by performance
- Highly organized with follow-up
- Comfortable working with a large volume of leads
- Dependable and punctual
- Coachable and receptive to feedback
- Comfortable being measured by KPIs
- Motivated by commission and advancement opportunities
Preferred Experience
We strongly prefer candidates with experience in one or more of the following:
- Automotive BDC
- Automotive dealership sales
- Internet sales
- Inside sales
- Appointment setting
- High-volume outbound calling
- Call-center sales
- Customer retention
- Performance-based customer service
Automotive experience is strongly preferred, but proven sales and appointment-setting ability can outweigh automotive experience for the right candidate.
This Is a Performance Position
This is not a position where success is measured simply by showing up and answering phones.
Our representatives are measured on activity, appointments, shows, sold customers and overall performance.
We provide the leads, systems, training and management support.
You bring the effort, consistency and ability to close for the appointment.
Paid Training + Coaching
We provide paid training and continued hands-on coaching.
Our goal isn't simply to hire people—we want to develop strong producers who can grow with our company.
You'll receive training on:
- Automotive BDC processes
- Phone skills
- Needs analysis
- Objection handling
- Appointment closing
- Follow-up strategy
- CRM processes
- Performance metrics
Room to Grow
We're expanding our operation, adding dealership accounts and creating additional positions.
High performers may have opportunities to advance into:
- Senior BDC Representative
- Team Lead
- Assistant BDC Manager
- BDC Manager
- Additional leadership opportunities
Advancement is based on performance, consistency, attitude and leadership ability.
Why Paxton Marketing?
22+ Automotive Dealerships
30,000+ Leads Per Month
23+ Years in Business
Paid Training
$19–$24/Hour + Commission
Top Producers Can Earn $75K–$80K
Real Advancement Opportunities
Growing Automotive Operation
Important
This is a full-time, 100% in-person position in Fernandina Beach, Florida.
This position is NOT remote or hybrid.
We are looking for people who want to compete, produce and grow.
If you have a proven background in automotive BDC, sales, appointment setting or high-volume phone work and believe you can perform in a results-driven environment, apply today.
Pay: $19.00 - $24.00 per hour
Benefits:
- Paid time off
- Paid training
Application Question(s):
- What performance metrics were you personally held accountable for in your most recent position? Please include numbers if possible (appointments set, show rate, sold units, close rate, etc.).
- This is a full-time, 100% in-person position in Fernandina Beach, FL. Are you able to reliably work in our office as scheduled?
- How many years of experience do you have in automotive BDC, automotive sales, inside sales, appointment setting, or high-volume outbound calling?
Ability to Commute:
- Fernandina Beach, FL 32034 (Required)
Work Location: In person
