ABOUT GENUINE ICE CREAM
Genuine Ice Cream crafts exceptional ice cream with a relentless commitment to quality, integrity, and teamwork. We create meaningful connections through experiences that are thoughtful, welcoming, and genuinely memorable.
We care deeply about hospitality, consistency, attention to detail, and creating experiences that feel warm, intentional, and distinctly Montana summer.
As we continue to grow, we’re looking for someone who can help increase the CEO’s capacity, improve organizational follow-through, and support the operational and brand consistency that keeps Genuine running at a high level.
ROLE SUMMARY
This role is first and foremost the CEO’s Executive Assistant. Because the CEO wears many hats at Genuine Ice Cream, this role does too. The Executive Assistant works directly alongside the CEO to help increase capacity, reduce mental load, improve follow-through, maintain visibility across the business, and help keep operations and brand execution moving forward. This role supports many areas of the company and no two days look exactly the same. One hour might involve organizing merchandise displays, the next might involve responding to customer emails, coordinating projects, filming content, running errands, helping prep for meetings, checking shop standards, paying invoices, or following up to ensure details don’t slip through the cracks.
This is not a remote role and not a behind-the-scenes-only administrative position. Being physically present, noticing details, identifying gaps, and helping things run more smoothly is an important part of the job.
The right person for this role is highly proactive, detail-oriented, adaptable, calm under pressure, and genuinely enjoys creating order, solving problems, and making things better.
WHO THIS ROLE IS FOR
This role is ideal for someone who loves being indispensable, thrives in fast-moving environments, notices the little things others miss, and gets genuine satisfaction from making things run better.
You are someone who naturally follows through, anticipates needs before being asked, and enjoys being the person who helps create clarity, organization, and momentum. You take pride in being reliable, resourceful, and highly useful.
You enjoy variety, can pivot quickly between different types of work, and don’t need rigid structure to stay productive. You care deeply about details, hospitality, communication, and helping a growing business operate at a high level.
PRIMARY RESPONSIBILITIES
CEO Support
Help increase the CEO’s effectiveness by reducing day-to-day mental load and improving follow-through.
Responsibilities may include:
- Managing and organizing CEO email and communication
- Managing the general company inbox
- Calendar coordination and scheduling
- Vendor communication and follow-up
- Bill payment and administrative coordination
- Running errands and handling operational tasks
- Organizing files, documents, and systems
- Preparing materials for meetings and projects
- Helping prioritize tasks and keep projects moving
- Following up on outstanding action items and deadlines
- Supporting travel planning and scheduling when needed
Operational Support
Help maintain consistency, organization, visibility, and follow-through across the business.
Responsibilities may include:
- Performing regular walkthroughs of the shop and production spaces
- Identifying issues before they become larger problems
- Noticing gaps in cleanliness, organization, merchandising, signage, or guest experience
- Helping the CEO maintain visibility across multiple moving projects and priorities
- Supporting project tracking and operational organization in Monday.com
- Taking notes during meetings and sending follow-up action items
- Helping ensure details, communication, and follow-through do not slip through the cracks
- Supporting systems, organization, and process consistency across departments
This role does not directly manage employees but may communicate on behalf of the CEO and help reinforce priorities, expectations, and follow-through.
Brand & Content Support
Support the Genuine brand through thoughtful, consistent execution — not high-level marketing strategy or influencer-style content creation. You do not need to be a professional content creator or social media expert for this role. We’re looking for someone willing to learn, capture content consistently, and help maintain the Genuine brand presence.
Responsibilities may include:
- Capturing behind-the-scenes photo and video content
- Social media content creation and scheduling
- Drafting captions and content using AI tools
- Monitoring comments, DMs, reviews, and customer feedback
WHAT SUCCESS LOOKS LIKE
Success in this role means:
- The CEO has more capacity to focus on strategic leadership and growth
- Important details, tasks, and follow-through are not slipping through the cracks
- Communication and projects move forward consistently
- The business feels more organized, proactive, and operationally smooth
- Brand and customer experience standards remain high
- Problems are identified and addressed early instead of reactively
This role will evolve over time as the company grows.
For the right person, there is significant opportunity to grow into larger operational, project management, leadership, or organizational responsibilities as capacity, trust, and business needs expand.
We are looking for someone excited to grow alongside the company and become a highly trusted part of the business long-term.
IDEAL TRAITS & QUALIFICATIONS
We care far more about mindset, ownership, adaptability, and follow-through than having a perfectly matching resume.
The ideal person is:
- Highly proactive and resourceful
- Organized and detail-oriented
- Calm under pressure and able to pivot quickly
- Comfortable switching between many different tasks and priorities
- Warm, professional, and emotionally intelligent
- Strong at communication and follow-through
- Comfortable taking initiative without constant direction
- Observant and naturally notices problems, gaps, and inefficiencies
- Comfortable learning new tools and technologies independently
- Excited to support a growing business in a hands-on way
Experience with the following is helpful:
- Google Workspace
- Canva
- Monday.com
- Slack
- Instagram and social media platforms
- AI tools
- Hospitality, retail, administrative, or operations experience
BENEFITS
- Health insurance
- SIMPLE IRA with 3% company match
- Paid time off
If you love being useful, keeping things moving, solving problems, and helping a growing business operate at a higher level, we’d love to hear from you.
Pay: From $55,000.00 per year
Benefits:
- Employee discount
- Health insurance
- Paid time off
- Retirement plan
Work Location: In person
