JMarketing ManagerThe Role
The Marketing Manager is responsible for helping grow Andreas Plumbing, Heating & Air Conditioning by increasing brand awareness, generating qualified customer calls, and creating marketing strategies that support the company’s revenue and growth goals.
This role combines strategy, creativity, analytics, and execution. The Marketing Manager will understand our customers, our local market, and our competitive landscape and use that knowledge to develop marketing campaigns that make Andreas the trusted, recognizable choice for plumbing, heating, and air conditioning services in the communities we serve.
Our marketing should always feel local, personal, trustworthy, and consistent with our company values and brand.
Key ResponsibilitiesMarketing Strategy & Planning
- Develop and execute an annual marketing plan aligned with company revenue, sales, and growth goals.
- Create and manage a marketing and promotional calendar that supports seasonal demand, company initiatives, and service-line goals.
- Become an expert on our local market, customers, competitors, and industry trends.
- Identify new market opportunities, customer segments, marketing channels, partnerships, and promotional opportunities.
- Develop strategies that strengthen brand awareness and consistently generate qualified inbound calls and leads.
- Work closely with leadership to ensure marketing efforts support overall company objectives.
Lead Generation & Brand Awareness
- Develop campaigns designed to generate customer calls, booked appointments, and revenue.
- Manage a balanced marketing mix including digital, traditional, community, referral, direct-response, and guerrilla marketing.
- Ensure campaigns communicate a clear and compelling message and reinforce the Andreas brand.
- Look for creative opportunities to keep Andreas top-of-mind within the communities we serve.
- Develop localized marketing initiatives that feel personal and relevant rather than generic or corporate.
Digital Marketing
- Oversee digital marketing channels including website, paid search, social media, email, online reviews, retargeting, and other digital advertising opportunities.
- Monitor lead sources, website traffic, campaign performance, conversion rates, cost per lead, and other key performance indicators.
- Work with internal team members and outside partners to continually improve digital performance.
- Maintain consistent branding, messaging, and promotions across all online channels.
Content, Creative & Communications
- Develop marketing materials, advertisements, customer communications, presentations, promotional materials, and sales-support pieces.
- Create and maintain clear brand messaging and communication guidelines.
- Develop stories and content that showcase our team, customers, community involvement, services, company culture, and family-owned history.
- Coordinate photography, video, testimonials, social media content, and other creative assets.
- Assist with press releases, media pitches, talking points, Q&As, presentations, and company announcements.
Community & Public Relations
- Identify opportunities for local media coverage and community exposure.
- Build relationships with community organizations, businesses, media contacts, and strategic partners.
- Coordinate company participation in community events, sponsorships, charitable initiatives, and local partnerships.
- Prepare company representatives for interviews, presentations, public appearances, and media opportunities.
- Help ensure Andreas maintains a strong, positive presence within the communities we serve.
Budget & Performance Management
- Develop and manage the annual marketing budget.
- Track marketing expenses and evaluate performance by campaign and marketing channel.
- Measure marketing ROI and determine which efforts are generating calls, customers, and revenue.
- Regularly review results and adjust campaigns, spending, messaging, or strategy based on performance.
- Maintain clear reporting of marketing KPIs and communicate results to leadership.
- Hold marketing vendors and agency partners accountable for performance.
Vendor & Agency Management
- Manage relationships with advertising agencies, digital marketing companies, media representatives, designers, printers, and other marketing partners.
- Clearly communicate company goals, expectations, deadlines, and brand standards.
- Evaluate vendor performance and ensure outside partners deliver measurable value.
- Negotiate advertising opportunities and seek ways to maximize the company's marketing investment.
Competencies for Success
The ideal Marketing Manager will demonstrate:
- Results-driven leadership: Takes ownership of marketing results and understands that successful marketing should ultimately generate customer calls, opportunities, and revenue.
- Strong understanding of ROI: Comfortable measuring campaign performance, analyzing marketing data, and making decisions based on results.
- Strategic and tactical thinking: Able to develop the big-picture strategy while also stepping in to execute the details.
- Marketing versatility: Knowledge of traditional, digital, social, grassroots, community, referral, and guerrilla marketing strategies.
- Creativity: Continuously looks for new and memorable ways to reach customers and differentiate Andreas from competitors.
- Strong communication: Able to communicate ideas clearly, enthusiastically, and professionally through both written and verbal communication.
- Leadership: Able to inspire others, coordinate multiple partners, and bring people together around company goals.
- Attention to detail: Highly organized with the ability to manage calendars, campaigns, deadlines, budgets, vendors, and multiple projects simultaneously.
- Analytical thinking: Comfortable reviewing data, identifying trends, and using information to improve results.
- Adaptability: Comfortable working in a fast-paced environment where priorities and market conditions can change quickly.
- Positive attitude: Highly motivated, flexible, solution-oriented, and willing to jump in wherever needed.
Qualifications
- Previous experience in marketing, advertising, communications, brand management, or a related field.
- Demonstrated experience developing and executing marketing campaigns.
- Experience tracking marketing performance, budgets, and ROI.
- Familiarity with digital marketing platforms and marketing analytics.
- Strong written and verbal communication skills.
- Excellent organizational and project-management skills.
- Experience working with agencies, media partners, or outside vendors preferred.
- Experience in home services, HVAC, plumbing, construction, or another local service-based business is a plus.
- Bachelor’s degree in marketing, communications, business, or a related field is preferred but not required. Equivalent professional experience will also be considered.
What Success Looks Like
Success in this role means:
- Increasing qualified customer calls and opportunities.
- Building stronger brand awareness throughout our service area.
- Developing marketing campaigns that can be clearly measured and improved.
- Maintaining an effective marketing calendar that supports seasonal and company goals.
- Understanding which marketing investments are generating results and which are not.
- Creating a consistent Andreas brand experience across every marketing channel.
- Developing new partnerships and marketing opportunities within the community.
- Helping Andreas continue to grow while maintaining the local, family-focused reputation that makes our company special.
Our Culture
Andreas Plumbing, Heating & Air Conditioning is a family-owned company committed to serving our customers, supporting our team, and making a positive impact in the communities we serve.
Our tagline, “Our family serving your family,” is more than a marketing message—it represents how we want our customers and employees to experience our company.
We are looking for a Marketing Manager who understands that great marketing is not simply about impressions, clicks, or advertisements. It is about building trust, creating relationships, generating opportunities, and helping our company grow.
Job Type: Full-time
Pay: $55,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Retirement plan
- Vision insurance
Work Location: In person
