Operations & Marketing Director
Crossroads Sports Center – Victoria, Texas
Overview
Crossroads Sports Center is seeking a highly motivated, energetic, and organized Operations & Marketing Director to oversee the daily operations and marketing efforts of our growing sports facility. We are looking for someone with a strong basketball and/or volleyball background who thrives in a fast-paced environment, communicates professionally with athletes, parents, coaches, and staff, and understands youth sports training programs.
This leadership position will be responsible for managing all marketing initiatives, daily operations, and administrative functions of Crossroads Sports Center while continuously improving business strategies, operational efficiency, and the overall functionality of the facility. The ideal candidate is a self-starter who can multitask, solve problems quickly, and help create an exceptional experience for every customer who walks through our doors.
Duties
- Manage the day-to-day operations of Crossroads Sports Center.
- Build and manage classes, leagues, camps, and events using our registration software.
- Design professional flyers, graphics, and promotional materials for programs and events.
- Manage and post content across all Crossroads Sports Center social media platforms.
- Answer phone calls, emails, text messages, and customer inquiries in a professional and timely manner.
- Register athletes for camps, clinics, leagues, tournaments, and training programs.
- Create tournament brackets, game schedules, league schedules, and event logistics.
- Develop employee work schedules and coordinate staffing needs.
- Schedule referees, officials, scorekeepers, and event staff.
- Order uniforms, apparel, awards, office supplies, concession inventory, and other operational materials.
- Oversee concession stand operations, inventory management, and ordering.
- Coordinate with trainers and coaches to ensure classes and training programs operate efficiently.
- Develop new marketing strategies to increase registrations, memberships, rentals, and community engagement.
- Identify opportunities to improve business operations, customer experience, and facility functionality.
- Maintain organization of operational documents, registrations, reports, and event materials.
- Assist ownership with new business initiatives, special projects, and long-term growth strategies.
- Ensure all programs and events are executed professionally while providing outstanding customer service.
Experience
- Basketball and/or volleyball playing, coaching, or administrative experience preferred.
- Experience working in youth sports, recreation, athletic facilities, or event management is highly desirable.
- Strong customer service and communication skills.
- Comfortable speaking with parents, coaches, athletes, and community members both in person and over the phone.
- Excellent organizational and time-management skills with the ability to manage multiple projects simultaneously.
- Experience creating social media content, marketing campaigns, and promotional materials.
- Proficient with Microsoft Office, Google Workspace, Canva, and social media platforms.
- Ability to learn and operate registration and scheduling software.
- Strong attention to detail and problem-solving abilities.
- Ability to work evenings and weekends based on event schedules.
- Self-motivated with the ability to work independently while leading multiple operational responsibilities.
What We're Looking For
The ideal candidate is passionate about youth sports, takes pride in creating exceptional experiences for athletes and families, and is excited to help Crossroads Sports Center continue to grow. This individual should be innovative, dependable, highly organized, and committed to building one of the premier sports facilities in South Texas.
Pay: $36,000.00 - $75,000.00 per year
Work Location: In person
