Achievement House Cyber Charter School is seeking a dynamic, strategic, and results-oriented Director of Enrollment & Student Services to play a pivotal role in shaping the future of our school community. This leadership position is responsible for driving enrollment growth, enhancing student retention, and ensuring every student and family experiences exceptional support from their first inquiry through graduation.
About the Role
The Director of Enrollment & Student Services serves as a strategic, results-driven leader responsible for driving enrollment growth and student retention and well-being at Achievement House Cyber Charter School. This evolving role oversees the full lifecycle - from lead generation through onboarding and student retention- ensuring alignment with organizational goals, compliance requirements, and student success outcomes.
The Director of Enrollment & Student Services develops and executes data-informed strategies to meet and exceed enrollment targets, strengthen the school’s market position, and deliver an exceptional family experience in a competitive educational landscape.
Responsibilities
Enrollment Strategy & Growth
- Develop and execute a comprehensive enrollment strategy aligned with monthly, annual, and long-term targets and organizational goals.
- Establish, monitor, and achieve key enrollment KPIs, including application processing timelines, onboarding completion, timely equipment to students, student starts, and retention rates.
- Analyze trends, competitor activity, and internal data to continuously refine enrollment strategies.
- Partner with marketing to optimize lead generation, outreach campaigns, and conversion funnels.
- Utilize CRM systems to track and report on progress toward enrollment and retention targets.
- Continuously improve processes to maximize efficiency and conversion across the enrollment lifecycle.
Team Leadership & Development
- Lead, coach, and develop a high-performing enrollment and student services team focused on results, collaboration, and customer service excellence.
- Foster a culture of accountability, urgency, collaboration, and continuous improvement.
- Provide targeted training aligned to enrollment practices, student needs, family experience, attendance, and compliance.
- Provide guidance and coordination across teams to support student health, including alignment with attendance, student services, and special education supports.
- Set and communicate clear performance goals, establish accountability measures, and conduct regular, data-driven evaluations to support staff and program development and alignment with organizational and department goals.
Family Experience & Conversion
- Ensure a responsive, high-quality experience for prospective families from inquiry through onboarding.
- Oversee multi-channel communication strategies (calls, texts, email, virtual events) to maximize engagement and conversion.
- Partner with families and students to identify and remove barriers to enrollment and student success.
Student Services & Attendance
- Oversee student services programs and functions, including attendance, intervention, and compliance.
- Ensure consistent and equitable implementation of the Student Code of Conduct and student discipline practices.
- Develop and implement strategies to improve attendance, reduce truancy, and support student success.
- Ensure a consistent and comprehensive approach to student well-being in compliance with PDE regulations, FERPA requirements, and school policies.
- Monitor and evaluate the effectiveness and appropriateness of student health, behavioral, mental health, and intervention programs and resources for students and families.
- Attend truancy hearings and communicate with magistrates, families, and legal representatives as needed.
Data Driven Decision Making
- Develop and maintain dashboards to track enrollment, attendance, behavior, interventions, and retention.
- Analyze trends in absenteeism, withdrawals, and student risk factors to make informed strategic decisions.
- Align student services data with enrollment and retention goals and implement data-driven interventions to address and improve academic, behavioral, and attendance challenges/barriers.
- Report regularly to leadership and the Board of Directors on performance metrics, forecasts, and strategic insights. Supply requisite data to the Director of Family & Student Experience for monthly Board presentations. Attend monthly board meetings.
Compliance & Operations
- Oversee and ensure compliance with state regulations including but not limited to, PA Charter School requirements, truancy laws, student health records, and PIMS/Child Accounting reporting.
- Oversee enrollment operations, including documentation, verification, onboarding materials, and process integrity.
- Ensure accurate data across all systems (CRM, SIS, LMS, and communication platforms).
- Represent the school at events and engagement sessions as needed.
- Additional duties as assigned and based on school needs.
Success Outcomes
- Enrollment Growth & Retention: Develop and execute enrollment strategies that achieve at least 3% annual growth and retention rate of 85%.
- Conversion: Improve the conversion rates at each stage of the enrollment process from inquiry-to-enrollment-to-onboarding. Evaluating data from each stage and success post enrollment.
- Operational Efficiency: Reduce application processing times and increased applications processed per staff member to improve the enrollment lifecycle turnaround time during each stage (inquiries, application processing, decision turnaround, enrollment completion).
- Family Experience: Foster strong family relationships and high-quality experience, reflected in strong family surveys and NPS scores driving retention, referrals, and engagement.
- Team Performance: Lead a high-performing team with clear accountability, measurable productivity, and continuous improvement with each member consistently achieving goals, attainment rates, and increased engagement.
Education and Experience Requirements
- Bachelor’s degree or higher in Public Administration, Marketing, Business Administration, or related field or equivalent combination of education and experience.
- Minimum of 5 years of progress experience in enrollment management, admissions, sales, or a related, performance-driven environment.
- Minimum of 3 years of direct management experience, including leading teams, supervising staff, and driving performance outcomes; experience in program management, customer service, or marketing environments preferred.
- Experience in cyber education or higher education setting preferred.
- Results-oriented with strong accountability for achieving enrollment goals.
- Strategic thinker with the ability to execute, adapt, and make sound decisions in a dynamic environment.
- Effective leader with strong judgement, decision-making, and relationship-building skills across diverse stakeholders.
- Collaborative and self-motivated, with the ability to lead teams and work independently to drive outcomes.
- Student- and family-centered, with strong customer service skills and understanding of student transition needs.
- Excellent oral and written communication skills.
- Data-driven with strong analytical, problem-solving, and critical thinking abilities.
- Highly organized with the ability to manage multiple priorities in a fast-paced environment.
- Technically proficient in MS Office, Student Information Systems (SIS), and Learning Management Systems (LMS).
- Bilingual (Spanish) preferred.
Certifications/Clearances
- FBI Clearances - Fingerprints
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Criminal Record Check – State of PA
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PA Child Abuse History Clearance
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TB Test & Physical
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Act 168 Disclosure/Release
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Act 126 Mandated Reporter Training
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and/or stand at a desk and work on a computer including keyboard typing and close vision to the computer screen. The employee may also be required to walk, stoop, kneel, crouch, and verbal communication. The employee will occasionally lift and/or push up to 20 lbs.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The work environment may consist of varied and sometimes adverse weather conditions. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Achievement House Cyber Charter School provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
