Join us as a driving force behind digital innovation, where your expertise will shape the future of Delta’s Marketing Technology and accelerate our transformation into a highly effective, data-driven, and technology-enabled organization.
As a Product Owner, you’ll work cross-functionally to tackle complex challenges, translating high-level business goals into actionable product capabilities. You’ll develop a holistic understanding of how integrated efforts across teams drive meaningful outcomes within our marketing ecosystem.
This role requires not only strong product execution, but also a working understanding of how marketing capabilities are enabled through integrated technology and data systems.
You’ll collaborate with multiple squads using agile best practices to deliver consistent, data-informed product features. Beyond execution, you’ll champion a culture of continuous improvement—identifying upskilling opportunities, enhancing team capabilities, and fueling innovation across the organization.
KEY RESPONSIBILITIES
Marketing Technology Domain Ownership:
- Own the translation of marketing use cases into scalable technology solutions across platforms (e.g., CDP, campaign tools, personalization).
- Partner with engineering and data teams to define data flows, integrations, and activation strategies.
- Evaluate trade-offs across marketing platforms to ensure long-term scalability and efficiency.
Strategic Product Execution
- Partner with product leaders to translate high-level product strategy into executable backlogs, ensuring alignment with enterprise priorities and business objectives.
- Own the translation of marketing use cases into scalable technology solutions across platforms (e.g., CDP, campaign tools, personalization)
- Partner with engineering and data teams to define data flows, integrations, and activation strategies
- Evaluate tradeoffs across marketing platforms to ensure long-term scalability and efficiency
- Rapidly assess and understand key product features that will have a significant impact on the assigned squads.
- Work with various squads to craft clear and concise user stories with defined acceptance criteria.
- Lead sprint demos and ensure the successful delivery of features that meet predefined business criteria.
- Ensure alignment between product vision and execution across different product squads, coordinating efforts with other Product Owners as necessary.
Cross-Squad Collaboration and Leadership
- Lead and actively participate in all squad ceremonies, including sprint planning, backlog refinement, and retrospectives.
- Facilitate backlog refinement meetings to ensure user stories are broken down into manageable, deliverable increments within each sprint.
- Act as the primary point of contact for integrating cross-squad efforts, ensuring coherent and consistent product development across teams.
- Foster a culture of continuous improvement by contributing to and facilitating Product Owner communities of practice, sharing knowledge and best practices across squads.
Stakeholder Engagement
- Partner with marketing leaders to translate high-level business needs, user stories, and use cases into executable backlogs, ensuring alignment with product sponsor priorities, visions, and business objectives.
- Serve as the bridge between stakeholders and development squads, ensuring that feedback is rapidly integrated and business objectives are consistently communicated and aligned.
- Engage regularly with stakeholders, Product Sponsors, and Product Managers to provide insights on progress, aligning deliverables with the overarching enterprise strategy.
- Use a data-driven approach to validate decisions and provide evidence-based recommendations for new features and iterations.
Agile Methodology Advocacy
- Champion agile practices within the squads, ensuring that teams are following agile best practices to deliver high-quality features.
- Utilize agile management tools like Agility to track product development progress and maintain data integrity.
- Promote a culture of flexibility and responsiveness, adapting the development process as priorities shift.
WHAT DOES SUCCESS LOOK LIKE IN THIS ROLE?
- Maintain a roadmap and prioritized backlog aligned to key business goals and outcomes.
- Improve campaign speed, targeting accuracy, or personalization effectiveness.
- Enable more efficient audience activation and measurement.
- Drive adoption of marketing technology capabilities across teams.
