We are currently looking for a Senior Planner, Strategy and Digital Investment to support the day-to-day Media Planning and Strategy functions for our client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor Strategy and Digital Investment.
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Responsible for contributing to the development and execution of strategic approach and tactical plans for a client
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Assist in development of digital RFPs and brief vendors
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Create and review plans based on a brief and ensure planned metrics are accurate
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Present media plans and provide plan maintenance including objectives/strategies and updates
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Create and send insertion orders in Prisma and traffic tags
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Own weekly pacing document and present to clients during status
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Maintain stewardship of competitive analysis using Strategy software to assess media schedules of competitors,
interpret data and draw conclusions -
Prepare and update flowcharts and budget trackers
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Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in
negotiations -
Review and verify media buys to ensure proper execution
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Contribute to billing reconciliation process and negotiate invoice discrepancies with partners
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B.A. or B.S., preferably in Marketing, Advertising, or related field
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1+ years of experience in media planning/strategy
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Agency experience highly preferred
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Preferable Computer Skills/Software Knowledge: Microsoft Suite, Prisma, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Mbox, MRI/GfK, GWI
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Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
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Demonstrate ability to learn new propriety software and processes quickly and proficiently
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Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
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Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
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Meet client and internal deadlines and obligations
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Manage projects, resources, stakeholders, and participants
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Be a resource to others in the resolution of complex problems/issues
