Director of Sales
Bloomaker USA, Inc.
Location: Hybrid | Waynesboro, VA
Travel: Regular travel to Bloomaker headquarters, customer locations, and industry events
Status: Full-Time | Immediate Opening
Compensation: $125,000–$175,000 On-Target Earnings (OTE), commensurate with experience and qualifications.
About Bloomaker USA, Inc.
Bloomaker USA, Inc. is an innovative company transforming the floral industry through premium products, exceptional customer partnerships, and a commitment to continuous improvement. As we grow, we're seeking a Director of Sales who will help shape the future of our organization by building scalable sales systems, developing high-performing teams, and driving sustainable revenue growth.
This is an opportunity to make a meaningful impact in a growing company where initiative, collaboration, and leadership are valued.
Position Summary
The Director of Sales will lead Bloomaker's sales organization by developing strategy, building repeatable processes, and creating the structure needed to support long-term growth. This role requires a leader who is equally comfortable developing high-level strategy and rolling up their sleeves to improve day-to-day execution.
The ideal candidate thrives in environments where not every answer is defined, embraces change, and sees opportunity in building something better. They understand that sustainable growth comes from strong relationships, disciplined systems, and developing great people.
What You'll DoLead Sales Growth
- Develop and execute sales strategies that drive profitable, sustainable growth.
- Identify new business opportunities while strengthening existing customer relationships.
- Establish sales goals, forecasts, and performance metrics aligned with company objectives.
- Monitor pipeline health and ensure accurate revenue forecasting.
Build Scalable Sales Systems
- Design and implement repeatable sales processes that improve efficiency and consistency.
- Develop sales playbooks, operating procedures, and best practices.
- Create performance dashboards and reporting that provide visibility into sales activities and results.
- Continuously improve sales operations through process optimization and data-driven decision-making.
Champion CRM Excellence
- Lead the implementation, optimization, and ongoing management of the company's CRM platform.
- Drive CRM adoption and maintain high standards for data accuracy and pipeline management.
- Utilize CRM insights to improve customer engagement, forecasting, and sales performance.
Develop High-Performing Teams
- Recruit, coach, mentor, and develop talented sales professionals.
- Build a culture of accountability, collaboration, and continuous improvement.
- Foster an environment where employees are empowered to grow, innovate, and succeed.
- Establish clear expectations, provide meaningful feedback, and celebrate success.
Collaborate Across the Organization
- Partner with Marketing, Operations, Finance, Customer Service, and Executive Leadership to align business priorities.
- Share customer and market insights that influence strategic decisions.
- Serve as a trusted leader who communicates effectively and builds strong relationships throughout the organization.
QualificationsRequired
- 5+ years of progressive sales leadership experience.
- Proven ability to grow revenue while building scalable sales systems and processes.
- Experience implementing, managing, or optimizing CRM platforms.
- Strong analytical skills with experience in forecasting, pipeline management, and sales reporting.
- Outstanding written, verbal, and interpersonal communication skills.
- Demonstrated ability to lead through change and operate effectively in evolving business environments.
- Willingness to travel regularly to Waynesboro, Virginia, customer locations, and industry events.
Preferred
- Experience in wholesale, distribution, horticulture, agriculture, or other B2B industries.
- Experience scaling sales organizations within a growing company.
- Familiarity with sales operations, performance metrics, and continuous process improvement.
Who You Are
You're a builder.
You enjoy creating systems that help organizations grow. You bring structure to complexity, embrace challenges, and inspire others through your leadership. You're as passionate about developing people as you are about delivering results.
You're comfortable making decisions without having every answer, communicate with confidence and transparency, and understand that lasting success is built through trust, accountability, and continuous improvement.
Most importantly, you're looking for more than your next leadership role—you want the opportunity to build something meaningful alongside a team that values integrity, innovation, and collaboration.
Why Bloomaker?
At Bloomaker, you'll have the opportunity to shape the future of our sales organization while working alongside a team that values initiative, creativity, and continuous learning. Your ideas will matter, your leadership will have a direct impact, and your work will help drive the next chapter of our company's growth.
If you're excited by the opportunity to build systems, develop people, and create sustainable growth, we'd love to hear from you.
Bloomaker USA, Inc. is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace for all employees.
This version is written in a style that senior candidates expect while making it clear that Bloomaker values leadership, culture, and the ability to build over simply checking boxes. It also subtly encourages candidates who may not meet every preferred qualification—but have the right mindset and track record—to apply.
Pay: $125,000.00 - $175,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Disability insurance
- Health insurance
- Life insurance
- Paid parental leave
- Paid time off
- Vision insurance
Education:
Experience:
- Sales: 5 years (Preferred)
Willingness to travel:
Work Location: Hybrid remote in Waynesboro, VA 22980
