Key Responsibilities:
- Assist in the development and execution of brand strategies and campaigns that align
with the company’s goals and target audience.
- Design and create marketing and promotional materials for both internal and external
sources.
- Maintain brand consistency across all platforms, ensuring adherence to brand guidelines
in all materials, including digital content, advertisements, and internal communications.
- Monitor brand performance by tracking metrics and compiling reports to assess campaign
effectiveness and brand awareness.
- Proofread and edit content to ensure it meets branding and quality standards.
- Plan, schedule, and post content across social media platforms (Facebook, Instagram,
Linkedin, X, Tik Tok, etc.).
- Monitor trends on social media and propose new content ideas to enhance engagement
and brand presence.
- Engage with online communities by responding to comments, inquiries, and mentions to
build brand loyalty and maintain positive interactions.
- Monitor and maintain company’s website and Google my business.
- Identify and attend events that align with the vision of the company.
The above statements are intended to be a representative summary of the major duties and
responsibilities performed by the incumbents of the job. The incumbents may be requested to
perform job-related tasks other than those stated in the description.
