Job Title: Community Relations Liaison
Location: Orange, CT
Employment Type: Full Time Salaried
Salary Range: Base + Commission
Department: Sales/Marketing
About Us: Maplewood Senior Living, is a leading operator of premier senior living communities across 5 states and Washington, D.C., featuring two distinguished brands: Maplewood and Inspīr. Known nationally for innovation in the senior living space, Maplewood is a growing company dedicated to excellence in care, offering personalized and thoughtful services in independent living, assisted living and memory care.
Our success is built on a foundation of personalized, compassionate care and communities designed to enrich the quality of life for our residents. We foster a dynamic and supportive work environment that empowers our teams to excel, inspire, and make a meaningful impact every day. If you are a passionate about driving growth and innovation in senior living, Maplewood offers the opportunity to be part of a forward-thinking organization that values your expertise. Join us and help shape the future of senior living!
Position Summary: The Community Relations Liaison is responsible for helping achieve maximum occupancy and total revenue potential at Maplewood at Orange by attracting qualified prospects, converting them into residents, and strengthening the community's professional referral network. Working four days per week in partnership with the Executive Director and the site leadership team, the Liaison applies advanced sales expertise to the sales and marketing plan, the lead pipeline and database, and the move-in process from inquiry to welcome.
- Consistently meets or exceeds the sales standards set by the VP of Sales & Marketing, with a primary focus on prospect conversion and occupancy growth.
- Answers inquiries, schedules and conducts high-value tours, and closes sales in line with sales and marketing goals — applying advanced discovery, needs-based selling, objection handling, and closing techniques.
- Cultivates the lead pipeline and database through timely, personalized written and oral follow-up that moves prospects toward deposit and move-in.
- Consistently uses all Maplewood sales tools and ensures leads and lead sources are entered accurately and timely in YARDI.
- Ensures inquiry forms are available at the front desk and provided to managers; ensures qualified leads are captured in YARDI.
- Identifies, develops, and deepens professional referral sources across the primary and secondary market to generate a durable stream of qualified leads.
- Analyzes the community's strengths and weaknesses relative to competitors and develops action steps to sell effectively against the competition.
- Completes competitive market analysis and maintains a detailed competitor comparison (rates, apartment sizes, services, amenities) in February and August.
- Proactively identifies and pursues publicity and lead-generating opportunities, including community events, in coordination with the leadership team.
- Partners with the Executive Director and department heads to reinforce the whole team's role in sales and participation in the community sales & marketing plan.
- Coordinates the new-resident move-in process together with the management team — paperwork, unit readiness, resident requests, and welcome event — relying on the site team for execution support, especially on the Liaison's non-scheduled days.
- Works with the Executive Director and department heads so tours, first impressions, and prospect follow-up continue seamlessly on days the Liaison is off site.
- Provides periodic sales and customer-service coaching to concierges and managers to strengthen the community's collective selling and first-impression skills.
- Maintains or grows occupancy toward maximum levels and monitors progress against occupancy and revenue targets, discussing variances with the Executive Director.
- Gathers and interprets YARDI reports to identify trends, opportunities, and solutions.
- Helps ensure the building and model apartments present a positive first impression, communicating any presentation issues to the Executive Director for resolution by the appropriate department.
- Supports strong mystery-shop performance (target score above 80%) through advanced sales technique and coaching.
- Follows emergency procedures
- Understands the community’s safety practices and procedures.
- Possess a sincere passion for working with our senior population
- Creative, energetic, enthusiastic, patient, flexible, encouraging, and team-oriented.
- Displays patience, tact, enthusiasm and a cheerful disposition
- Promotes Maplewood in a positive manner and effectively communicate the organization’s values to residents, visitors, co-workers and the community
- Advanced sales background with a proven, quantifiable track record of driving occupancy or revenue growth — typically seven or more years of progressive sales/marketing experience, senior-living or comparable high-touch sales strongly preferred.
- Demonstrated mastery of consultative and closing techniques, with a history of turning around or accelerating occupancy in challenging situations.
- Proven record of identifying and developing professional referral sources.
- Excellent customer-service and public-relations skills; cheerful personality and a keen desire to serve seniors.
- Strong ability to problem-solve quickly and efficiently and to bring a creative approach to goals and obstacles.
- Ability to multi-task and prioritize; experience working with seniors.
- Proficiency in Microsoft Office Suite and YARDI or a comparable CRM.
Why You'll Love working for Us:
- Innovative Culture: We are a group of smart, forward-thinking and compassionate pros dedicated to enhancing the lives of our residents through service excellence, creative and meaningful programs and continuous innovation.
- HEART: We recognize Humor, Empathy, Autonomy, Respect and Trust as core values that guide our work.
- Growth Opportunities: We promote and foster career development and continuous learning.
- Work-Life Balance: We value autonomy, flexibility and a family-friendly supportive workplace.
- Competitive Comp and Benefits: We offer a competitive compensation package, bonus, health insurance, 401K with match, paid time off, and more. Inspir believes in rewarding top talent and dedication, depending upon years of experience and commitment to the company. Inspir strives for transparency, reviewing pay periodically, to be the industry leader in recruiting talent like you!
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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