Paid media strategist wanted to plan, launch, and scale high-performing Google Ads and Meta (Facebook/Instagram) Ads campaigns for B2B and DTC brands. You'll own strategy and optimization across a portfolio of accounts, obsess over ROAS and conversion tracking, and turn Ads Manager data into action. If you live in Google Ads and Meta Ads Manager, think in KPIs, and do your best work independently in a remote environment — read on.
About AdSquad
AdSquad is an AI-native growth agency for founder-led B2B and DTC brands — and an Anthropic Marketing Partner, built on Claude. Our premise is simple: AI precision × award-winning strategy = outcomes engineered, not guessed.
The Role
We're hiring an Advertising Strategist / Paid Media Specialist to confidently manage multiple accounts and campaigns end to end — planning, launching, optimizing, and reporting — with experience in Meta Ads and Google Ads. This is a self-directed role for a data-savvy operator who reads a performance report and immediately knows the next three moves.
You'll work independently, collaborate with our team, and stay a step ahead of platform changes. If you want autonomy, real systems behind you, and room to grow into more responsibility, this is a strong fit.
What You'll Do
- Plan, launch, and manage high-performing Google Ads and Meta Ads campaigns (paid search + paid social).
- Continuously analyze performance and optimize against KPIs and ROAS goals.
- Own the strategic direction for ad copy, creative, landing pages, and success metrics.
- Monitor campaign health across accounts — surfacing opportunities and flagging risks early.
- Turn Ads Manager reports into clear, prioritized action steps.
- Collaborate with internal teams to keep deliverables on time and on quality.
- Stay current on platform updates, new tools, and paid media best practices.
- Be the face of the accounts assigned to you and manage client relationships.
- Join virtual meetings during standard U.S. business hours (8am–5pm CT).
What We're Looking For
- 3–4+ years hands-on with Google Ads (the specialty for this role).
- 3–4+ years hands-on with Meta Ads (Facebook/Instagram).
- 3+ years of direct campaign management — hands on the accounts, not just project oversight.
- Proven results with B2B and DTC/D2C brands.
- Experience managing $10K–$100K+ in monthly ad spend across Meta & Google.
- Strong command of campaign structure, audience targeting, conversion tracking, and reporting.
- Ability to read an Ads Manager report and turn it into action steps.
- Excellent written and verbal English communication.
- Demonstrated ability to work independently and hit deadlines in a fully remote setting.
- Sharp attention to detail, strong organization, and a proactive, strategic mindset.
- U.S. residency required (Texas residents preferred, but not required).
Bonus Points For
- AI-assisted workflows — we're built on Claude; experience with Claude, ChatGPT, or custom GPTs is a plus.
- GoHighLevel (GHL) — CRM, funnels, and automation.
- Product margin analysis and unit-economics-aware media buying.
- Multi-account management at agency scale.
- Ad creative and landing page strategy (CRO instincts).
Compensation & Work Arrangement
- Independent Contractor (1099).
- Part-time to start, with a clear path to expand as accounts and results grow.
- Fully remote — bring your own device and reliable internet.
- Pay: Project-based rate per account. We offer the flexibility of independent work with a structured project-based model by account you support. The more accounts and channels per account you support, the higher your pay.
- Please note: this is a contractor role — no medical, dental, or retirement benefits are included.
Why AdSquad
- Real systems, real results. You'll operate on top of an in-house stack that's produced $100M+ in client revenue.
- Front-row seat to AI-native media buying. As an Anthropic Marketing Partner built on Claude, we put cutting-edge workflows in your hands.
- Autonomy that's actually autonomy. Own your accounts, set the strategy, and get judged on outcomes.
- Room to grow. Long-term collaboration and increasing responsibility for people who deliver.
- A team that's positive, sharp, and growth-oriented.
How to Apply
Please apply here on Indeed! We'll reach out with next steps to complete a Meta Audit, Google Ads Audit, and Funnel Audit — then progress to an interview from there if it's a good fit. We're excited to see how you think.
Job Types: Part-time, Contract
Application Question(s):
- (Required) To apply for this role, you must complete your application via this form: https://wkf.ms/48aL08t
Work Location: Remote
