Job Description: Marketing Coordinator
Overview
The role of a Marketing Coordinator is pivotal in expanding our member community by building relationships, creating qualified opportunities, and guiding potential members to a clear next step. The Marketing Coordinator supports the planning, execution, and optimization of marketing initiatives across multiple digital channels. This role works closely with cross-functional teams to organize campaigns, manage content calendars, track performance metrics, and maintain brand consistency. This document outlines the comprehensive responsibilities of a Marketing Coordinator.
Responsibilities
-
Works closely with the Member Development Associate team to market and plan for events including trade shows, seminars, and webinars.
-
Works closely with the Social Media Coordinator to create graphics for email marketing campaigns, blogs, and upcoming events
-
Works closely with the Marketing and Development Admin on team tasks to create effective marketing outreach
-
Understands all aspects of federal, state, and local city reporting requirements
-
Stays up to date on current state and nation happenings to maximize opportunities by marketing to a specific group of people (for example: FIFA and the Olympics coming to the US)
-
Use Click Up to set up and monitor all team quests ensuring to meet all deadlines
-
Create and execute email marketing campaigns for applicable territory
-
Using email marketing campaigns and risk factors, create relevant blogs that will be posted on the website
-
Develop strong, long-lasting relationships with industry professionals and membership committees to utilize partnerships and create networking opportunities.
-
Coordinate with industry professionals and memberships to plan and host events
-
Act as the main point of contact for third parties utilized by PWC and ensure all deliverables are provided in an effective and timely manner
-
Use CRM software and Microsoft Office Suite which includes using the internet, company software and any accounts used for creating content.
-
Share analytic insights with internal teams to drive service improvements.
-
Participate in regular team meetings and strategy sessions to align team goals and objectives.
-
Proactively identify and address any issues or challenges faced.
-
Maintain professionalism and composure in tricky situations, demonstrating strong conflict resolution skills.
-
Identify opportunities through associations, events, referrals, and targeted outreach
