Position Summary
The Paid Search Director provides functional management and leadership to a team of experienced paid search marketers. The Director is responsible for staffing, revenue projections, process development, leading client search programs, providing strong cross-functional contribution and business development. The goal of this role is to manage their client and team as a book of business, ensuring a clear vision for the future, deep collaboration across internal and vendor stakeholders and scaling impact agency-wide through point of view documentation, process refinement and contribution to practice-wide operational approach.
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Oversee enterprise-scale Search team, establishing overall strategic vision and driving tactical excellence, innovation and collaboration
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Deeply understand client leadership stakeholders, priorities, and pain-points, proactively setting goals, sharing perspectives and approach-based solutions
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Cultivate client leadership relationships both at the brand level and beyond, serving as a trusted advisor for ideation, escalation or action plan creation
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Represent Search in broader client leadership conversations, actively contributing and/or leading communications
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Create a culture of transparency, comradery, and accomplishment within their team, setting overarching objectives and celebrating accomplishments
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Drive team process, financial accountability, training and best practice sharing
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Establish and document client-level optimization, innovation and planning approaches, creating timelines, templates and scaled resources
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Support career growth of those responsible for career growth of others, setting clear and consistent expectations by level across the team
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Determine new ways to partner across Channels and integrate beyond Search
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Represent capability in deliverable and fee scoping workstreams, advocating and rationalizing team's staffing needs and partnering across stakeholders to address
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Leader in establishing and documenting POVs and product updates, proactively identifying opportunities to up-level our approach
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Identify Practice-wide needs or gaps, lead workstreams and/or goal committees to evolve the Search Practice
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Develop top-to-top relationship with key vendor partners to ensure shared priorities and client-facing messaging are clear
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Expert understanding of Search buying tools, platforms and new/evolving product offerings
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Strong perspective on hot topics within the Search landscape, creating documentation to answer questions make these updates actionable for brands
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Strong perspective on what best in class execution and workflow looks like, and has a vision for the future of the industry
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Expert understanding of connection between Search and the broader media mix
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Broad knowledge of digital landscape and agency capabilities (planning, SEO, online and offline Media, technology, etc)
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Deep understanding of the expectations and skillsets needed to be successful across levels, applying this knowledge to coach up Search team, reassess responsibilities and apply within the Talent Acquisition efforts.
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Firm understanding of connection between Search and the broader media mix
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Expert ability to link brand goals search campaign organizing and execution
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Leverage visual storytelling to simplify the complex and accelerate client understanding
Requirements
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Ability to multi-task and manage one’s time, demonstrating personal organization and meet deadlines while maintaining attention to detail
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Ability to take and/or set initial direction, proactively provide proposed solutions and status updates
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Ability to anticipate problems before they happen and creatively problem solve
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Enterprise client management and account planning experience
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Exhibits integrity, trust and investment in self-development
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Adherence to agency procedures (timesheets, required trainings, 360 feedback, etc)
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Proven ability to lead people and projects
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Experience managing a team of 7+
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Bachelor’s degree preferred, with 10+ years of direct Search campaign management
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