Job Summary
We are seeking a dynamic and energetic Social Media Coordinator to elevate our brand’s online presence across various digital platforms. In this role, you will craft engaging content, manage social media campaigns, and analyze performance metrics to ensure our messaging resonates with our target audience. Your creativity and strategic thinking will help us build meaningful relationships with our community, boost brand awareness, and drive digital marketing success. This paid position offers an exciting opportunity to shape our social media voice and contribute to innovative marketing initiatives.
Duties
- Develop and implement comprehensive social media strategies aligned with marketing goals to increase engagement and followers.
- Create compelling content including posts, graphics, videos, and blogs that reflect our brand voice and appeal to diverse audiences.
- Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer.
- Monitor social listening channels to gather insights about audience sentiment, trending topics, and competitor activity.
- Optimize content for SEO by incorporating relevant keywords and hashtags to improve visibility in search results.
- Analyze media performance data using analytics tools like Google Analytics and social media insights to refine campaigns and report on key metrics.
- Collaborate with the marketing team on paid advertising campaigns such as Facebook Ads to maximize reach and ROI.
- Engage with followers by responding promptly to comments, messages, and reviews to foster positive relationships.
- Coordinate with graphic designers and photographers to produce high-quality visual content that aligns with branding standards.
- Stay updated on the latest digital marketing trends, platform updates, and best practices in social media management.
Skills
- Strong knowledge of social media management platforms including Hootsuite, Buffer, or similar applications.
- Proficiency in Adobe Creative Suite applications such as Photoshop and Illustrator for content creation.
- Experience with graphic design, video editing, photography, and web analytics tools.
- Solid understanding of SEO principles, keyword research, and content writing for digital channels.
- Familiarity with social listening tools and techniques for market research and reputation management.
- Ability to analyze digital marketing performance metrics using Google Analytics and other analytics platforms.
- Excellent communication skills with a talent for proofreading and crafting engaging narratives.
- Knowledge of Facebook Advertising campaigns and overall social media marketing strategies.
- Ability to manage multiple projects simultaneously while maintaining attention to detail.
- Strong relationship management skills to collaborate effectively across teams and external partners.
Join us as a Social Media Coordinator if you’re passionate about storytelling through digital channels! Bring your creativity, analytical mindset, and enthusiasm for digital marketing performance monitoring to help us connect authentically with our community while driving impactful results!
Pay: $15.00 - $18.00 per hour
Benefits:
- Employee discount
- Flexible schedule
- Referral program
Work Location: Hybrid remote in La Marque, TX 77568
