Company Overview
LA Fitness is a privately-owned American health club chain with over 800 clubs across multiple locations. Established in 1984 and headquartered in California, LA Fitness is dedicated to providing exceptional fitness experiences and fostering a vibrant community for members and staff alike.
Job Summary
We are seeking an energetic and strategic Personal Training Director to lead our personal training team, drive member engagement, and elevate the overall fitness experience. This role offers an exciting opportunity to manage a dynamic team, develop innovative programs, and contribute to the growth of our fitness services through effective management, sales leadership, and customer relationship building.
Duties
- Lead, motivate, and develop the personal training team to achieve high performance and exceed sales goals
- Develop and implement sales strategies focused on outside sales, B2B (business-to-business) partnerships, and corporate wellness programs
- Manage client relationships through proactive communication, personalized fitness plans, and exceptional customer service
- Oversee marketing initiatives to promote personal training services and increase member participation
- Utilize sales management systems such as Salesforce Cloud and CRM tools to track performance metrics, analyze sales data, and generate reports
- Collaborate cross-functionally with club management, marketing teams, and other departments to align goals and enhance service delivery
- Negotiate contracts, close deals with prospective clients, and ensure client retention through ongoing engagement
Experience
- Proven management experience leading sales or fitness teams within a corporate or enterprise environment
- Strong background in outside sales, B2B sales, technical sales experience, or SaaS (Software as a Service) product categories related to health or fitness solutions
- Demonstrated success in meeting or exceeding sales goals through strategic business development efforts
- Proficiency with Salesforce CRM system, sales analytics & reporting tools, and sales management systems
- Excellent negotiation skills coupled with the ability to build lasting customer relationships
- Experience managing sales strategy or development teams with a focus on enterprise selling and account management
- Strong leadership capabilities with a track record of team development and cross-functional collaboration
- Exceptional analysis skills for interpreting sales data to inform decision-making
Join us as a Personal Training Director if you’re passionate about empowering others through fitness while driving business growth. Your leadership will inspire teams, foster client success stories, and help shape the future of our personal training services.
Pay: $3,000.00 - $7,500.00 per month
Work Location: In person
