Company Overview
Oracle Law Firm is a premier personal injury law firm representing clients throughout California. We are committed to delivering exceptional legal services while fostering a supportive and professional work environment.
Job Overview
Oracle Law Firm is seeking an experienced Marketing Director to lead the firm’s marketing, branding, and client-acquisition strategy. The ideal candidate will have prior marketing experience with a personal injury law firm and a proven track record of generating qualified leads, improving conversion rates, and increasing signed cases.
Key Responsibilities
- Develop, implement, and manage the firm’s overall marketing strategy and budget.
- Oversee digital advertising, search engine optimization, social media, traditional media, content marketing, and community outreach.
- Monitor and analyze lead volume, cost per lead, client-acquisition costs, conversion rates, signed-case performance, and return on marketing spend.
- Collaborate with the intake team and firm leadership to improve lead quality, follow-up processes, and signed-case conversion rates.
- Manage marketing agencies, vendors, referral relationships, and internal marketing staff.
- Evaluate campaign performance and make data-driven recommendations to improve results.
- Maintain consistent messaging and branding across all marketing channels.
- Identify new marketing opportunities, partnerships, and client-acquisition channels.
Qualifications
- Prior marketing experience at a personal injury law firm is required.
- 5+ years of marketing experience, including leadership or management experience.
- Proven success in legal lead generation, client acquisition, and signed-case growth.
- Experience managing advertising budgets, agencies, vendors, and multichannel campaigns.
- Proficiency with Google Analytics, Google Ads, Meta Business Suite, and related marketing platforms.
- Strong knowledge of SEO, SEM, social media, and content marketing strategies.
- Strong analytical, communication, leadership, and organizational skills.
- Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
Pay: From $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
