Marketing Manager
Lisle, IL
5 Month Contract
Onsite: Monday- Thursday; Remote: Friday
$57 - $64 /hr.
The Marketing Manager serves as the primary marketing partner to the business unit, responsible for developing and executing integrated B2B marketing strategies that drive demand, brand health, and revenue growth. Reporting to the Marketing Director, this role connects business objectives to marketing outcomes—owning end-to-end marketing while navigating complex buying groups, longer sales cycles, and channel/dealer ecosystems.
Marketing Manager Responsibilities:
- Act as the dedicated marketing lead and strategic advisor to business unit and sales leadership
- Translate business objectives into brand-building and demand generation plans
- Develop integrated marketing strategies and plans aligned to target industries, segments, and buyer personas
- Map marketing efforts to complex buying journeys involving multiple decision-makers
- Identify whitespace opportunities within existing customers and new markets
- Plan and optimize B2B-focused media strategies (LinkedIn, trade publications, programmatic, search)
- Align channel mix to different funnel and journey stages
- Manage budgets with a focus on performance and cost efficiency
- Define and track KPIs
- Monitor full-funnel performance
- Deliver insights and recommendations to optimize campaigns and investment
- Continuously test messaging, targeting, and creative to improve performance
- Collaborate with product and sales to align go-to-market strategies
- Support product launches with integrated B2B marketing plans
- Ensure alignment between product value propositions and market needs
- Manage marketing budgets tied to business unit goals and ROI targets
- Oversee agency partners and vendors supporting campaign execution
- Optimize spend allocation based on performance and business priorities
- Drive a test-and-learn culture focused on measurable outcomes
- Stay current on industry trends, competitive activity, and customer needs
Marketing Manager Requirements:
- Bachelors Degree preferred
- 5+ years of experience in B2B marketing, with a strong focus on paid media and digital marketing activation.
- Hands-on experience developing, executing, and optimizing paid media campaigns across channels such as LinkedIn, search, programmatic, and/or trade publications.
- Experience managing marketing budgets, tracking campaign performance and KPIs, and using data to optimize marketing strategies and ROI.
- Strong cross-functional collaboration skills with experience partnering with sales, product, and other business stakeholders to support go-to-market initiatives.
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