About the Role
Carlson Pet Products is looking for a creative, motivated Digital Marketing Specialist to help execute and grow our digital marketing presence. This is a hands-on role for someone who enjoys diving into the details of creating content, managing platforms, analyzing performance, and bringing a brand to life online. You won’t just be scheduling posts, you’ll be the creative force behind our social presence, constantly dreaming up fresh ideas, grabbing your camera, and producing authentic, scroll-stopping content that connects with our audience! If you’re a self-starter who thinks creatively, acts strategically, and thrives in a fast-paced environment, we’d love to hear from you.
This position supports the Digital Marketing Team by executing the day-to-day tactics that make up our broader digital marketing strategy. This position reports to the Digital Marketing Manager and is in office five days a week.
What You’ll Do
Content Creation & Social Media
· Conceptualize, direct, film, and edit original video and photo content for social media platforms (Instagram, TikTok, Facebook, Pinterest, YouTube) – from quick-turn reels to polished brand storytelling.
· Proactively pitch and develop fresh content ideas that feel authentic, engaging, and relevant to our audience in the pet space.
· Develop and manage editorial calendars to keep content organized and consistent.
· Write copy for social posts, blogs, and email campaigns that reflect the Carlson brand voice.
· Monitor social channels daily, engage with our community, and build meaningful audience relationships.
Digital Platform Management
· Manage and maintain digital platforms including social media, email (MailChimp), and our website (Shopify) and others.
· Help identify new platforms, tools, and opportunities to grow our digital footprint.
· Support website updates, basic SEO practices, and content performance.
Creative & Visual Content
· Use Adobe Creative Suite to design graphics, edit video, and produce content for digital channels.
· Assist with photo and video shoots for new and existing Carlson Pet Products.
· Ensure all creative output is consistent with brand guidelines and storytelling standards.
Campaigns & Performance
· Support the execution of digital campaigns tied to product launches, promotions, and brand initiatives.
· Track and report on key metrics like engagement, reach, website traffic, and email performance.
· Use data to help optimize content and campaign strategies over time.
Influencer & Partnership Support
· Help identify and coordinate influencer partnerships and rescue/non-profit collaborations.
· Assist in executing campaigns that align with brand positioning and audience growth goals.
What We’re Looking For
· Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent hands-on experience in a professional digital marketing environment.
· 2–3 years of experience in digital marketing, social media, or a related role.
· Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
· Hands-on experience with graphic design, video editing, and content creation.
· Demonstrated experience with digital marketing platforms, including scheduling tools such as Later, and working knowledge of Shopify, Lucky Orange, and GA4 preferred.
· Strong written and verbal communication skills with a talent for writing in a brand voice
· Strong understanding of social media strategy, multi-channel marketing, website management, and SEO best practices.
· Proficient in Microsoft Office Suite.
· Highly organized, able to manage multiple projects, and meet deadlines with precision.
· A team player who can also work independently and take ownership of their work.
Job Type: Full-time
Pay: $55,000.00 per year
Work Location: In person
